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Haus & haus rehomes shelter animals in the UAE with new campaign
Source: https://campaignme.com/haus-haus-rehomes-shelter-animals-in-the-uae-with-new-campaign/
Goal: to rehome fifty animals
Claim: A pet can transform a house into a home
Summary: Haus & haus, a real estate agency in the UAE, has launched a campaign to help rehome pets by digitally incorporating around 50 rescue dogs and cats into home settings that mimic real property listings. This initiative aims to raise awareness about the challenges faced by animal shelters and encourage people to consider pet adoption.
Heroes of Online Changes Digital Reach for Help: Tens of Thousands Saw the Reality of Dog Shelters
Goal: Support the adoption of abandoned dogs
Claim: Influencers have a responsibility to inspire values
Media: Social media
Summary: The Heroes of Online project connected well-known Czech influencers and content creators to promote the adoption of abandoned dogs. The involvement of creators, who visited a shelter and raised awareness about animals seeking new homes, reached over 200 thousand users on social media. The project aims for long-term awareness, with influencers sharing authentic emotions and stories of animals with their followers. The pet supplies e-shop Bezedná miska supported the project by providing donations directly to the shelter. Ongoing support from fans is encouraged, including direct donations to the shelter's bank account.