Brand Tracker

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Finland

Etuovi revitalized its marketing without an advertising agency – supported by a group of freelancers

Brand: Etuovi

Campaign: Avaa Etuovi uuteen

Source: https://www.markkinointiuutiset.fi/artikkelit/etuovi-uudisti-markkinointiaan-ilman-mainostoimistoa—oman-tiimin-tukena-ryhma-freelancereita

Goal: To create a recognizable concept that can be systematically used across all consumer touchpoints and lead to effective results.

Claim: We are not just a marketplace for housing, we are enablers of living dreams.

Media: Broad advertising and targeted digital marketing to drive traffic to Etuovi.com

Summary: Etuovi is revitalizing its marketing with the concept 'Avaa Etuovi uuteen', centered around the dreams of Finnish living. Unlike traditional campaigns developed with an agency, this initiative is crafted by Etuovi's internal marketing team supported by a group of independent creatives. The strategic direction emphasizes integrating brand-building with performance marketing across all consumer interactions, ensuring that every touchpoint reflects the central theme of fulfilling housing dreams.