Welcome to the automated Brand Tracker diaries.
Drivers of Innovation: Why AI is the New Voice of Audi Advertising
Source: https://www.horizont.net/medien/nachrichten/ki-die-neuestimmeder-werbung-235222
Goal: To leverage AI for innovative advertising solutions
Claim: AI is the new voice of advertising
Media: Audio advertising channels
Summary: The article discusses how Audi is adopting artificial intelligence as a transformative element in their advertising strategies. It highlights the role of AI in enhancing customer engagement and creating more personalized advertising experiences.
Purga: visual pieces with identity and high impact
Source: https://www.adlatina.com/publicidad/purga-piezas-visuales-con-identidad-y-alto-impacto
Goal: To showcase the work of production houses using artificial intelligence
Media: Adlatina Magazine
Summary: Adlatina Magazine introduces a new platform for production companies to showcase their works utilizing artificial intelligence and enhance their market presence. Purga is described as a creative studio that combines AI, direction, and cinematic language to create impactful visual pieces. The creators shared behind-the-scenes insights into each selected piece within the context of the ProductorIAs special feature.
Company Skaza presents a series of Tritan glasses
Goal: To showcase the effective use of artificial intelligence in planning processes
Claim: Winner of the Digiday Media Buying & Planning Awards 2026
Summary: The collaboration between Fraport Slovenia and iPROM won the award for the best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.
OTP Bank Hits for Help
Source: https://www.marketingmagazin.si/opazeno/novi-oglasi/11809/otp-banka-hiti-na-pomoc/novice
Goal: To utilize artificial intelligence in planning
Summary: The project by Fraport Slovenia and iPROM won in the category for best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.
Ljubljana Airport FLY 2.0 Won the Digiday Award
Goal: To win an award for the best use of artificial intelligence in planning.
Summary: The project by Fraport Slovenia and iPROM won the award for the best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.
Honoring the Past and Imagining the Future with Ambition
Source: https://www.imagensdemarca.pt/artigo/honrar-o-passado-e-imaginar-com-ambicao-o-futuro/
Goal: To celebrate the 50th anniversary of EDP and outline future ambitions in the energy sector.
Summary: EDP is celebrating its 50th anniversary with events focused on the company's history and its ambitions for the future, emphasizing the importance of energy independence and the impact of artificial intelligence on the global economy. The celebrations include a two-day event for over 5,000 national employees and the 'Imagine the Next 50 EDP Summit', featuring interviews with EDP's CEO and discussions on corporate culture and workforce restructuring.
RaIA: Exclusivity in the Generation of Images and Sounds through AI
Goal: To showcase the works of production houses using artificial intelligence and enhance their visibility in the market.
Media: Adlatina Magazine
Summary: Adlatina Magazine introduces a new space for production houses to showcase their works utilizing artificial intelligence and establish their expertise in the market. RaIA, an exclusive department for generating images and sound through AI at Raya Producciones, focuses on increasing visibility for regional production houses. Federico Strifezzo, director of RaIA, shared behind-the-scenes details of selected pieces including Alice, Delivery Man, and Within Time.
Levector: Ideas in Motion
Source: https://www.adlatina.com/publicidad/levector-ideas-en-movimiento
Goal: To showcase creative works using artificial intelligence and enhance the visibility of production houses in the region.
Claim: We understand artificial intelligence as an expansion of cinematic language.
Media: Adlatina Magazine
Summary: Adlatina Magazine introduces a new space for producers to showcase their work with artificial intelligence, aiming to position their new expertise and services in the market. Levector emphasizes the integration of artificial intelligence into the creative process, maintaining the focus on direction, narrative, composition, and human sensitivity.
NOS Launches Summer Campaign Dedicated to Artificial Intelligence with José Condessa
Goal: Show how technology can simplify everyday life during vacations
Claim: A network that never takes a vacation from Artificial Intelligence
Media: Television, cinema, digital platforms
Summary: NOS has launched its new summer campaign focusing on Artificial Intelligence, featuring actor José Condessa. The campaign showcases an AI agent helping with typical summer tasks, emphasizing the need for reliable internet for AI to be truly useful. It also includes a digital component encouraging collaborative storytelling with AI prompts and educational tutorials on AI literacy. Developed by agency O Escritório, the campaign started on July 20 and will be present across various media.
A Revolution in the Connection Between Talent and Organizations (Expo Empleo Evolves with AI)
Goal: To connect talent with organizations through a platform enhanced by artificial intelligence.
Claim: Revolutionizing the connection between talent and organizations.
Media: Virtual platforms, online exhibitions
Summary: Expo Empleo, created by CREAR Comunicación in 2012, is evolving to incorporate artificial intelligence for the first time, enhancing the job-seeking experience by offering free access to virtual job fairs where individuals can connect with over 300 companies. This innovation continues to solidify its role as a leading platform for talent and organizations in Uruguay.
Kuarzo Content: the excellence of the final piece
Source: https://www.adlatina.com/publicidad/kuarzo-content-la-excelencia-de-la-pieza-final
Goal: To showcase production houses' work with artificial intelligence and position their expertise in the market.
Claim: We prioritize customer experience along with attention to detail for excellent final results.
Media: Adlatina Magazine
Summary: Adlatina Magazine presents a new space called ProductorIAs for production companies to showcase their work with artificial intelligence, aiming to enhance their visibility in the market. Kuarzo Content describes itself as detail-oriented and focused on customer experience to ensure high-quality results. The article features insights from Marcelo Ramos, Andrés Kweller, and Patricio Llados about the selected pieces.
Francisco Paparella and Gerardo Salas: ‘This was the year of definitive consolidation for Habitant’
Goal: To integrate creativity, production, and artificial intelligence in a unified workflow
Summary: Francisco Paparella and Gerardo Salas discuss the year of definitive consolidation for Habitant Productions, marked by the success of 'Bullet Machine' at Cannes Lions and regional expansion. They highlight the integration of creativity, production, and artificial intelligence, reflecting on the growing value of artistic insight in the industry. Key milestones include winning two golds and two bronzes at Cannes Lions, solidifying their regional operation with offices in Colombia and Uruguay, and developing new talent within the creative sector.
Huinca Cine: producer of producers
Source: https://www.adlatina.com/publicidad/huinca-cine-productora-de-productores
Goal: To showcase the work of production companies and highlight their expertise in AI.
Media: Adlatina Magazine
Summary: Adlatina Magazine introduces a new space for production companies to showcase their work using artificial intelligence, enhancing their visibility in the market. Huinca Cine describes itself as a producer of producers, creating impactful audiovisual stories with the right talent for each project. The special segment includes insights from their executive producer and global communications lead about selected pieces directed by various directors.
Advertisements Created with AI: Keys to Achieving Success Without Risks
Goal: Engage audiences with the holiday spirit
Claim: Tradition and craftsmanship
Media: Television, Online
Summary: The article discusses the impact of artificial intelligence in advertising, highlighting Coca-Cola's recent holiday campaigns that faced mixed reactions. While the brand attempted to modernize its iconic advertisement 'Holidays are coming' using AI, it raised concerns over authenticity and warmth. The article also mentions the recognition of Ogilvy’s campaign for Cruzcampo which successfully used deepfake technology.
Expo Employment is Coming (talent and organizations now connect through artificial intelligence)
Goal: Connect job seekers with organizations using AI tools
Claim: First job fair in the country to incorporate AI tools
Media: virtual platforms
Summary: From July 20 to July 26, CREAR Comunicación will hold the Expo Empleo event, now enhanced with artificial intelligence tools to improve the connection between job seekers and organizations. This event, which opened in 2012, allows free access to virtual stands of various employers across the country, fostering an inclusive environment for job searches. The 2026 edition sees collaboration with MeetPIA and the Uruguayan Society of Human Management, making it a comprehensive national event focused on job opportunities.
Five Years of Partnership Between Aleph and SoMo Borac Brings New Categories
Goal: Recognize innovative projects using AI in marketing
Media: digital platforms, social media
Summary: Aleph and SoMo Borac celebrate their five-year partnership amidst evolving trends in the digital industry, emphasizing the importance of AI in marketing. The competition introduces new categories, including one for AI-assisted projects, aiming to highlight the relationship between creativity, user experience, and measurable results. The SoMo Awards will honor significant digital works that combine content, social media, and business objectives.