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Tilly Norwood Tells All
Goal: Showcase AI capabilities in engaging conversations
Claim: AI-generated actress engaging in real-time discussions
Media: Live panel discussion
Summary: The article discusses a panel moderated by an individual featuring Tilly Norwood, an AI-generated actress created by Particle6, which took place at the Industry Leadership Summit prior to the ANA conference in Orlando, Florida. The interaction presented challenges due to Tilly's brief responses and distinct humor, highlighting advancements in AI communication. The moderator noted the absence of physical interaction cues that typically facilitate conversation flow, emphasizing the impressive nature of Tilly's ability to discuss commercial advertising in real-time.
The! Award 2026: 31 Projects Compete for Regional Communication Awards
Goal: Advocacy for a ban on consumer fireworks using artificial intelligence
Media: Digital communication, social media, artificial intelligence
Summary: The article discusses the finalists of the the! award 2026, which includes 31 projects competing in various categories related to public relations and communication in Southeast Europe. Among the finalists is a campaign titled 'The Animal Uprising' by Premium Pet and Represent Communications that advocates for a ban on consumer fireworks using artificial intelligence. The award aims to recognize quality projects and improve professional standards in the field.
Artificial Intelligence and Creativity: The Value of Human Judgment
Source: https://ipmark.com/inteligencia-artificial-creatividad-criterio-humano-monks/
Goal: Encourage customer creativity in building their own burger
Claim: Have It Your Way
Summary: The article discusses the impact of artificial intelligence on advertising creativity and emphasizes the importance of human judgment in utilizing technology effectively. It highlights Burger King's use of AI in the Million Dollar Whopper campaign, where customers could create their own burgers under clear brand guidelines, contrasting with Toys 'R' Us's AI-created film that felt distant due to the lack of human oversight.
Dubai Media signs deal to reach 450,000 hotel rooms
Source: https://campaignme.com/dubai-media-expands-global-tv-reach-with-deal-covering-12000-hotels/
Goal: Expand international distribution and reach new audiences.
Claim: Convey Dubai’s media and cultural identity to new segments of the global audience.
Media: Television channels
Summary: Dubai Media Incorporated has signed a distribution agreement that enables its channels to reach approximately 450,000 hotel rooms in 12,000 hotels globally, aiming to diversify its audience and share Emirati content internationally. The agreement, made during MIPCOM 2026, is part of their strategy to leverage modern technologies and improve production efficiency.
Arera Seeks a Communication Agency. There Are Rules on AI
Goal: Raise awareness about regulated service conditions
Media: TV, radio, digital, print
Summary: Arera has launched a tender for an integrated communication agency to support its media and communication needs for the next three years, with a budget estimated at 2.6 million euros. The agency will handle the creation, execution, dissemination, and monitoring of campaigns focused on regulated services such as electricity and gas. Agencies are required to provide a creative project on energy and environment bonuses, and the use of artificial intelligence in the process is encouraged.
Game Changer Zagreb 5.0: From Artificial Intelligence to New Business Opportunities
Goal: To provide participants with concrete answers, new business contacts, and a clearer understanding of how to apply ideas and technologies in their own businesses.
Media: Conference panels and presentations
Summary: The Game Changer Zagreb 5.0 conference, powered by A1, was held on October 14th in Zagreb, featuring over 2,000 participants, 120 speakers, and more than 50 panels. The focus was on the impact of artificial intelligence on business decisions and the current digital landscape, bridging the gap between entrepreneurs, investors, and technology experts.
Communication Agency Survey: 42 Percent of Finns Feel Distrust Towards Artificial Intelligence – Young People’s Relationship with AI is Particularly Contradictory
Goal: To understand Finnish attitudes towards artificial intelligence
Summary: A national survey conducted by Riannon Communications revealed that 50% of Finns feel curiosity towards artificial intelligence, while 42% express distrust. The survey highlights a complex relationship with AI, indicating that young people are both curious and skeptical, with a significant 54% of 18-24 year-olds feeling distrustful. The study was executed by Bilendi and sampled 1,000 adults in Finland.
AI Solutions Applied to Education, Agriculture, Health, and More (AI for Good Lab)
Goal: To apply artificial intelligence to public interest challenges
Summary: On October 5, the AI for Good Lab will showcase its first solutions applied to the public sector. This initiative, driven by Microsoft and the Uruguayan government, aims to leverage artificial intelligence for specific public challenges. After six months of work, the initial results will be presented at the event 'AI for Good: from Idea to Application,' which will gather authorities, specialists, and representatives from the involved institutions. The program focused on ensuring that technical capacity and knowledge remain within organizations after project completion.
Campaign questions who rejected a resume: a person or an AI?
Goal: To raise awareness about transparency in automated recruitment processes
Claim: Can you see me?
Media: Digital billboards, cinemas
Summary: The 'Dear [Name]' campaign by People Like Us explores the lack of transparency in automated recruitment processes. Featuring actor Ebenezer Gyau, the campaign questions who is evaluating candidates and highlights concerns from a study showing that many rejected candidates suspect automated decisions were made without human review. The campaign will be promoted through digital billboards and in cinemas.
How Can Agencies Contribute to Real Growth with AI?
Goal: To leverage AI for enhanced strategic capabilities in advertising agencies
Claim: Agencies must adapt to thrive with AI
Media: Digital media channels
Summary: Omid Madani Rascado from StackAdapt emphasizes that AI is fundamentally transforming media agencies by making targeting, audience optimization, and reporting faster and more efficient. This allows agencies to focus on strategic involvement earlier in campaign development. The increased complexity of channels and audiences has created a significant demand for strategic consulting, which agencies must adapt to meet. Rascado believes that while the media business will change, the role of agencies will become even more crucial if they harness AI effectively and share insights with clients.
AI LAB FDUL presents new brand identity created by Saint Pirate
Goal: To promote ethical and responsible use of AI
Claim: SHAPING TRUST IN AI
Media: specialized press and digital platforms
Summary: The AI LAB FDUL, a non-profit association focused on promoting ethical, safe, and trustworthy use of Artificial Intelligence in public administration and business, has launched a new brand identity created by Saint Pirate. The campaign, titled 'Shaping Trust in AI', aims to instill confidence in the utilization of AI and will be disseminated through specialized media and digital platforms. The project emphasizes a balance between high-tech references and a scientific corporate dimension, reflecting the credibility of the AI LAB FDUL team.
Young Experts Built Four Freely Usable AI Agents for Different Stages of Job Searching
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Goal: To explore if AI can be part of the solution to youth unemployment
Claim: AI as part of the solution rather than the problem
Media: Chat GPT's GPT Store
Summary: Sofigate initiated an experiment to investigate whether artificial intelligence (AI) is a cause of rising youth unemployment or part of the solution. Six early-career experts developed four AI agents over six months to assist young job seekers in various stages of their job search. These agents aim to help young people identify their strengths, tailor their CVs, practice interviews, and discover job opportunities. The key conclusion of the experiment is that AI should assist youth in finding answers rather than dictating who they are or what they should do.
T&P Italy Unites Companies and Universities for a Discussion on the Conscious Use of AI
Goal: Integrate artificial intelligence in strategic, creative, and production processes
Media: Event
Summary: T&P Italy, part of WPP, is hosting a presentation in Rome on the use of artificial intelligence, featuring insights from companies, professionals, and academics. The event on September 17 will discuss business applications of AI, the relationship between research and market impact, and the responsibilities tied to technology adoption. It will also highlight the Innovation Builders Programme developed for Toyota in collaboration with Talent Garden. The event aims to showcase T&P's integration of AI into its processes.
Vivian Wilson Faces AI in New Desigual Campaign… and Sends a Message to Her Father, Elon Musk
Goal: Critique the impact of artificial intelligence on creativity
Claim: I was created to disobey
Summary: Vivian Wilson stars in Desigual's new campaign 'Born to Disobey', which critiques the impact of artificial intelligence on creativity. In the campaign, she interacts with a malfunctioning robot and emphasizes the emotional aspect of art that AI cannot replicate. The campaign also reflects her relationship with her father, Elon Musk, highlighting individuality and rebellion against imposed norms.
Hiring Shoppster, mimovrste, inHouse, A1, Taktik, PRO PLUS among others – Marketing Magazine
Goal: Introduce a personal AI agent
Claim: Your personal AI assistant
Media: Online platforms
Summary: Meta has introduced Muse, a personal AI agent capable of using other applications, browsing the internet, and making purchases with user permission. Currently, it is available in the USA.
Snickers ‘feeds’ artificial intelligences when they start to hallucinate
Goal: To address issues related to artificial intelligence hallucinations
Summary: The article discusses Snickers' initiative to support artificial intelligences when they start to hallucinate, highlighting the brand's innovative approach to technology and marketing in reference to AI. The context includes a farewell from Tim Cook at Apple, emphasizing the company's culture.
From Witnesses’ Memories Came the Image of the First Goal of the Bundesliga
Source: https://www.media-marketing.com/vijesti/iz-sjecanja-svjedoka-nastala-je-slika-prvog-gola-bundeslige/
Goal: To reconstruct the first goal in Bundesliga history using AI and historical data.
Media: Digital channels, social media, print, football podcasts, LED panels, large screens, YouTube
Summary: Vodafone and Borussia Dortmund have collaborated on a project called The Unseen Goal, which aims to reconstruct the first-ever goal in Bundesliga history using artificial intelligence and extensive archival research. The campaign analyzes data and testimonies from the event to create a visual representation of the moment that was never captured on camera. The reconstruction premiered on August 29 at the BORUSSEUM, and it also gained significant visibility through various media channels.
Católica Porto School of Business and Economics changes its name and launches campaign on the irreplaceable role of humans
Goal: Highlight the importance of human skills in the age of AI
Claim: Irreplaceable Humans
Media: Television, digital, press, outdoor
Summary: The Católica Porto School of Business and Economics has undergone a rebranding, adopting the new identity and positioning 'Irreplaceable Humans', which emphasizes the role of human skills in the era of artificial intelligence. The campaign aims to showcase the irreplaceable qualities such as critical thinking, creativity, ethics, empathy, and collaboration amidst technological advancements. The rebranding resulted from a strategic review and included feedback from various stakeholders. The campaign will run across television, digital platforms, press, and outdoor advertising.
HOPSCOTCH creates GEO to measure brand reputation in AI
Source: https://pub.be/fr/hopscotch-cree-geo-pour-mesurer-la-reputation-des-marques-dans-lia/
Goal: To measure brand reputation in AI.
Summary: Hopscotch has created GEO to measure the reputation of brands in the context of artificial intelligence.
Aleph to Bring Together Global Leaders in Its Executive Program at Stanford GSB
Goal: To connect high-level executives through education on artificial intelligence
Summary: Aleph is hosting the seventh edition of its Executive Education Program at Stanford Graduate School of Business from September 6 to 10, focusing on artificial intelligence and attended by high-level executives globally. This invitation-only program will include sessions led by Stanford professors and aims to foster peer-to-peer interactions among CEOs and executives, offering insights on navigating the unprecedented transformation in markets.
We are developing our own specific AI system for real estate that will mark a before and after
Goal: To innovate the real estate industry with a proprietary AI system
Claim: A new way of working in real estate
Summary: Kosak Inversiones Inmobiliarias is evolving by expanding its operations, particularly into Argentina, and is introducing a proprietary artificial intelligence system specifically designed for the real estate sector. The company aims to enhance its advisory capabilities, generate better business opportunities, and foster long-term relationships in a challenging yet attractive economic context for real estate investments in Uruguay.
Making the Difference: How to Increase the Real Value of Your Company and Collaborators with the Incorporation of Artificial Intelligence
Goal: To discuss the integration of artificial intelligence in companies and develop skills for adaptation.
Claim: No one knows for sure how far artificial intelligence will go.
Media: Event at Hyatt Centric Montevideo
Summary: The article discusses an upcoming event hosted by Advice and produced by Piano Piano, featuring Santiago Illa from Carso Group, addressing the transition from dialogue to action in corporate adaptation to artificial intelligence. The focus will be on developing necessary professional skills to navigate the evolving work landscape shaped by AI.
Volvo aims to make driving safer with an AI-powered ‘coach’
Goal: To enhance driving safety through personalized advice based on real driving data.
Claim: Transforming real driving behavior data into practical recommendations.
Media: Volvo Cars app, infotainment system
Summary: Volvo Cars is launching an application called 'Safety Coach' that uses artificial intelligence and telematics to help drivers develop safer driving habits. The app analyzes real driving data and provides personalized recommendations based on factors like braking, acceleration, and cornering. Initially available in Sweden and Norway, it aims to incentivize safe driving behaviors that may lead to lower insurance premiums.
FTMO Marketing Now Managed by Jan Gemrich
Source: https://www.mam.cz/novinky/komunita-a-lide/2026-08/marketing-ftmo-nove-ridi-jan-gemrich/
Goal: Enhance global brand presence in modern prop trading
Summary: FTMO has appointed Jan Gemrich as its new CMO, who aims to unify data analytics and incorporate artificial intelligence in their marketing processes. Under his leadership, the company is launching a brand campaign in the United States as a proof of concept for further global engagement. The marketing department is leveraging AI to optimize operations and reduce costs, ensuring FTMO maintains its position as a leading brand in prop trading.
New: Africa and Vale Highlight the Role of Copper for the Future and Innovation
Goal: To demonstrate that the mining of the future is already developing in the present.
Claim: If it's essential for you, it has to do with Vale.
Media: YouTube, national television, outdoor advertising, digital platforms
Summary: Vale launched the third short film of its institutional campaign 'Essencialidade', created by Africa Creative, highlighting the importance of copper for digital infrastructure, artificial intelligence, and energy transition. The campaign emphasizes the interdependence of AI and copper, showcasing its impact on daily life and sustainable development. It also involves an employee's perspective to reinforce the connection between the company's innovation and societal needs.
LG Launches ‘Life’s Good’ Campaign to Free the Mind from Everyday Mental Load
Goal: To address mental overload and show how technology can alleviate everyday burdens.
Claim: Free up your mind
Media: Film, interactive experience
Summary: LG Electronics launched the global campaign 'Life’s Good 2026' with the theme 'Free up your mind', focusing on the mental overload caused by daily demands and how artificial intelligence can help reduce the burden of routine tasks. A study revealed that people spend approximately 87 days a year feeling mentally overloaded. The campaign includes a main film featuring a family embracing spontaneity without daily pressures and highlights how LG's products can assist with routine tasks.
One man’s legendary salmiak company executed a celebratory campaign with artificial intelligence
Goal: Celebrate the 75th anniversary of Haganol
Claim: Still Salmiakki
Media: Video advertisement
Summary: Haganol, a well-known Finnish brand celebrating its 75th anniversary, is launching a campaign developed entirely with artificial intelligence. The campaign features a series of videos following a character named Jalmari, who travels through time and uses the magical power of salmiakki to overcome challenges. The creative process allowed for a level of quality and cinematic storytelling that was previously impossible within the brand's budget.
Google Recreates with AI the Historic Goal of Pelé that Was Never Filmed
Goal: To showcase the potential of artificial intelligence in preserving historical events.
Claim: Using technology to recreate missed historical moments.
Media: Documentary film
Summary: Google DeepMind has introduced a documentary titled 'The Most Beautiful Goal Never Seen,' which utilizes artificial intelligence to recreate Pelé's iconic goal from 1959 that was not filmed. In collaboration with NR Sports, the project combines historical research and advanced technology to accurately depict the atmosphere and elements of the match, highlighting the capabilities of AI in historical preservation.
Drivers of Innovation: Why AI is the New Voice of Audi Advertising
Source: https://www.horizont.net/medien/nachrichten/ki-die-neuestimmeder-werbung-235222
Goal: To leverage AI for innovative advertising solutions
Claim: AI is the new voice of advertising
Media: Audio advertising channels
Summary: The article discusses how Audi is adopting artificial intelligence as a transformative element in their advertising strategies. It highlights the role of AI in enhancing customer engagement and creating more personalized advertising experiences.
Purga: visual pieces with identity and high impact
Source: https://www.adlatina.com/publicidad/purga-piezas-visuales-con-identidad-y-alto-impacto
Goal: To showcase the work of production houses using artificial intelligence
Media: Adlatina Magazine
Summary: Adlatina Magazine introduces a new platform for production companies to showcase their works utilizing artificial intelligence and enhance their market presence. Purga is described as a creative studio that combines AI, direction, and cinematic language to create impactful visual pieces. The creators shared behind-the-scenes insights into each selected piece within the context of the ProductorIAs special feature.
Company Skaza presents a series of Tritan glasses
Goal: To showcase the effective use of artificial intelligence in planning processes
Claim: Winner of the Digiday Media Buying & Planning Awards 2026
Summary: The collaboration between Fraport Slovenia and iPROM won the award for the best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.
OTP Bank Hits for Help
Source: https://www.marketingmagazin.si/opazeno/novi-oglasi/11809/otp-banka-hiti-na-pomoc/novice
Goal: To utilize artificial intelligence in planning
Summary: The project by Fraport Slovenia and iPROM won in the category for best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.
Ljubljana Airport FLY 2.0 Won the Digiday Award
Goal: To win an award for the best use of artificial intelligence in planning.
Summary: The project by Fraport Slovenia and iPROM won the award for the best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.
Honoring the Past and Imagining the Future with Ambition
Source: https://www.imagensdemarca.pt/artigo/honrar-o-passado-e-imaginar-com-ambicao-o-futuro/
Goal: To celebrate the 50th anniversary of EDP and outline future ambitions in the energy sector.
Summary: EDP is celebrating its 50th anniversary with events focused on the company's history and its ambitions for the future, emphasizing the importance of energy independence and the impact of artificial intelligence on the global economy. The celebrations include a two-day event for over 5,000 national employees and the 'Imagine the Next 50 EDP Summit', featuring interviews with EDP's CEO and discussions on corporate culture and workforce restructuring.
RaIA: Exclusivity in the Generation of Images and Sounds through AI
Goal: To showcase the works of production houses using artificial intelligence and enhance their visibility in the market.
Media: Adlatina Magazine
Summary: Adlatina Magazine introduces a new space for production houses to showcase their works utilizing artificial intelligence and establish their expertise in the market. RaIA, an exclusive department for generating images and sound through AI at Raya Producciones, focuses on increasing visibility for regional production houses. Federico Strifezzo, director of RaIA, shared behind-the-scenes details of selected pieces including Alice, Delivery Man, and Within Time.
Levector: Ideas in Motion
Source: https://www.adlatina.com/publicidad/levector-ideas-en-movimiento
Goal: To showcase creative works using artificial intelligence and enhance the visibility of production houses in the region.
Claim: We understand artificial intelligence as an expansion of cinematic language.
Media: Adlatina Magazine
Summary: Adlatina Magazine introduces a new space for producers to showcase their work with artificial intelligence, aiming to position their new expertise and services in the market. Levector emphasizes the integration of artificial intelligence into the creative process, maintaining the focus on direction, narrative, composition, and human sensitivity.
NOS Launches Summer Campaign Dedicated to Artificial Intelligence with José Condessa
Goal: Show how technology can simplify everyday life during vacations
Claim: A network that never takes a vacation from Artificial Intelligence
Media: Television, cinema, digital platforms
Summary: NOS has launched its new summer campaign focusing on Artificial Intelligence, featuring actor José Condessa. The campaign showcases an AI agent helping with typical summer tasks, emphasizing the need for reliable internet for AI to be truly useful. It also includes a digital component encouraging collaborative storytelling with AI prompts and educational tutorials on AI literacy. Developed by agency O Escritório, the campaign started on July 20 and will be present across various media.
A Revolution in the Connection Between Talent and Organizations (Expo Empleo Evolves with AI)
Goal: To connect talent with organizations through a platform enhanced by artificial intelligence.
Claim: Revolutionizing the connection between talent and organizations.
Media: Virtual platforms, online exhibitions
Summary: Expo Empleo, created by CREAR Comunicación in 2012, is evolving to incorporate artificial intelligence for the first time, enhancing the job-seeking experience by offering free access to virtual job fairs where individuals can connect with over 300 companies. This innovation continues to solidify its role as a leading platform for talent and organizations in Uruguay.
Kuarzo Content: the excellence of the final piece
Source: https://www.adlatina.com/publicidad/kuarzo-content-la-excelencia-de-la-pieza-final
Goal: To showcase production houses' work with artificial intelligence and position their expertise in the market.
Claim: We prioritize customer experience along with attention to detail for excellent final results.
Media: Adlatina Magazine
Summary: Adlatina Magazine presents a new space called ProductorIAs for production companies to showcase their work with artificial intelligence, aiming to enhance their visibility in the market. Kuarzo Content describes itself as detail-oriented and focused on customer experience to ensure high-quality results. The article features insights from Marcelo Ramos, Andrés Kweller, and Patricio Llados about the selected pieces.
Francisco Paparella and Gerardo Salas: ‘This was the year of definitive consolidation for Habitant’
Goal: To integrate creativity, production, and artificial intelligence in a unified workflow
Summary: Francisco Paparella and Gerardo Salas discuss the year of definitive consolidation for Habitant Productions, marked by the success of 'Bullet Machine' at Cannes Lions and regional expansion. They highlight the integration of creativity, production, and artificial intelligence, reflecting on the growing value of artistic insight in the industry. Key milestones include winning two golds and two bronzes at Cannes Lions, solidifying their regional operation with offices in Colombia and Uruguay, and developing new talent within the creative sector.
Huinca Cine: producer of producers
Source: https://www.adlatina.com/publicidad/huinca-cine-productora-de-productores
Goal: To showcase the work of production companies and highlight their expertise in AI.
Media: Adlatina Magazine
Summary: Adlatina Magazine introduces a new space for production companies to showcase their work using artificial intelligence, enhancing their visibility in the market. Huinca Cine describes itself as a producer of producers, creating impactful audiovisual stories with the right talent for each project. The special segment includes insights from their executive producer and global communications lead about selected pieces directed by various directors.
Advertisements Created with AI: Keys to Achieving Success Without Risks
Goal: Engage audiences with the holiday spirit
Claim: Tradition and craftsmanship
Media: Television, Online
Summary: The article discusses the impact of artificial intelligence in advertising, highlighting Coca-Cola's recent holiday campaigns that faced mixed reactions. While the brand attempted to modernize its iconic advertisement 'Holidays are coming' using AI, it raised concerns over authenticity and warmth. The article also mentions the recognition of Ogilvy’s campaign for Cruzcampo which successfully used deepfake technology.
Expo Employment is Coming (talent and organizations now connect through artificial intelligence)
Goal: Connect job seekers with organizations using AI tools
Claim: First job fair in the country to incorporate AI tools
Media: virtual platforms
Summary: From July 20 to July 26, CREAR Comunicación will hold the Expo Empleo event, now enhanced with artificial intelligence tools to improve the connection between job seekers and organizations. This event, which opened in 2012, allows free access to virtual stands of various employers across the country, fostering an inclusive environment for job searches. The 2026 edition sees collaboration with MeetPIA and the Uruguayan Society of Human Management, making it a comprehensive national event focused on job opportunities.
Five Years of Partnership Between Aleph and SoMo Borac Brings New Categories
Goal: Recognize innovative projects using AI in marketing
Media: digital platforms, social media
Summary: Aleph and SoMo Borac celebrate their five-year partnership amidst evolving trends in the digital industry, emphasizing the importance of AI in marketing. The competition introduces new categories, including one for AI-assisted projects, aiming to highlight the relationship between creativity, user experience, and measurable results. The SoMo Awards will honor significant digital works that combine content, social media, and business objectives.