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Boys+Girls Wins Lidl Ireland & NI Creative Account
Source: https://www.adworld.ie/2026/07/15/boysgirls-wins-lidl-ireland-ni-creative-account/
Goal: Develop a deeper and more emotive connection with consumers
Claim: More to Value
Media: Creative Advertising
Summary: Boys+Girls has been appointed as the lead creative agency for Lidl Ireland and Northern Ireland after a competitive pitch process. They will manage Lidl’s creative account and lead the next phase of the 'More to Value' brand platform, aiming to enhance consumer connection. Circle Content, also part of Boys+Girls, will collaborate on the account. Both agencies look forward to evolving the Lidl brand and maintaining its market position.
Francisco Paparella and Gerardo Salas: ‘This was the year of definitive consolidation for Habitant’
Goal: To integrate creativity, production, and artificial intelligence in a unified workflow
Summary: Francisco Paparella and Gerardo Salas discuss the year of definitive consolidation for Habitant Productions, marked by the success of 'Bullet Machine' at Cannes Lions and regional expansion. They highlight the integration of creativity, production, and artificial intelligence, reflecting on the growing value of artistic insight in the industry. Key milestones include winning two golds and two bronzes at Cannes Lions, solidifying their regional operation with offices in Colombia and Uruguay, and developing new talent within the creative sector.
Boys+Girls bags Lidl creative account
Source: https://marketing.ie/boysgirls-bags-lidl-account/
Goal: To help Lidl grow its market position
Summary: Boys+Girls has been appointed as the lead creative agency for Lidl across Ireland after a competitive pitch, taking over from WPP's Folk VML. They will work on Lidl's 'More to Value' platform and handle social media assignments through Circle Content.