Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Tourism of Value: From Strategy to Emotion

Campaign: Tourism of Value: From Strategy to Emotion

Source: https://www.imagensdemarca.pt/artigo/turismo-de-valor-da-estrategia-a-emocao-a-formacao-que-leva-ao-terreno-e-a-projetos-de-excelencia/

Goal: To equip professionals to create stronger, more sustainable tourism brands.

Summary: The 'Tourism of Value: From Strategy to Emotion' is an executive training program by Brands Community designed to empower tourism professionals to build stronger and more sustainable brands. The program emphasizes creating significant value and differentiation in a competitive market by merging strategic management with cultural authenticity over an 8-week immersive experience.

Spain

The taste of our own: five decades building the Plátano de Canarias brand

Brand: Plátano de Canarias

Campaign: El sabor de lo nuestro

Source: https://www.reasonwhy.es/platano-de-canarias-trayectoria-publicidad-construccion-marca

Goal: Promote the Plátano de Canarias brand

Summary: The article discusses the development of the Plátano de Canarias brand over five decades, emphasizing its significance and quality in the market. It also includes a perspective that suggests social media may not be the best investment for brand growth.

agricultural marketing brand development

Japan

Finding Reasons to Continue in Life: Mizkan’s R30 Hope

Brand: Mizkan

Campaign: Fibee Fan Community

Source: https://www.advertimes.com/20260723/article551423/

Goal: Increase customer lifetime value (LTV) through community engagement

Summary: Mizkan is focusing on launching a new brand 'Fibee' centered around fermentation and dietary fiber, with an emphasis on building a fan community managed by Mariko Shiraishi. The aim is to understand customer values and experiences deeply to enhance product offerings, ensuring customers find reasons to continue incorporating these products into their lives.

brand development community building customer engagement

Ireland

Boys+Girls Wins Lidl Ireland & NI Creative Account

Brand: Lidl

Campaign: More to Value

Source: https://www.adworld.ie/2026/07/15/boysgirls-wins-lidl-ireland-ni-creative-account/

Goal: Develop a deeper and more emotive connection with consumers

Claim: More to Value

Media: Creative Advertising

Summary: Boys+Girls has been appointed as the lead creative agency for Lidl Ireland and Northern Ireland after a competitive pitch process. They will manage Lidl’s creative account and lead the next phase of the 'More to Value' brand platform, aiming to enhance consumer connection. Circle Content, also part of Boys+Girls, will collaborate on the account. Both agencies look forward to evolving the Lidl brand and maintaining its market position.

advertising campaign brand development creative agency