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Spain
The taste of our own: five decades building the Plátano de Canarias brand
Source: https://www.reasonwhy.es/platano-de-canarias-trayectoria-publicidad-construccion-marca
Goal: Promote the Plátano de Canarias brand
Summary: The article discusses the development of the Plátano de Canarias brand over five decades, emphasizing its significance and quality in the market. It also includes a perspective that suggests social media may not be the best investment for brand growth.
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