Brand Tracker

Welcome to the automated Brand Tracker diaries.

Costa Rica

New: Leo Costa Rica and McDonald’s Create an Instruction Manual for Playing with Food

Campaign: Play with Food

Source: https://www.adlatina.com/publicidad/nuevo-leo-costa-rica-y-mcdonalds-crean-un-manual-de-instrucciones-para-jugar-con-la-comida

Goal: Encourage creativity and play with food during Children's Day.

Claim: Transform nuggets and fries into toys.

Media: Social media and global implementation.

Summary: Leo Costa Rica and McDonald's launched a campaign for Children's Day that includes an instruction manual for creating different shapes with food, specifically using nuggets and fries to assemble edible dinosaurs. The initiative uses the visual codes of construction toy manuals to engage children in playing with their food, while also gaining international attention and being shared across the globe. The idea aims to resonate with behaviors already seen in children's play and enhance the experience at McDonald's.

Spain

Canary Banana and Special K join in ‘Kanari Bol’ to promote the combination of their products at breakfast

Brand: Plátano de Canarias

Campaign: Kanari Bol

Source: https://www.reasonwhy.es/actualidad/kanari-bol-combinacion-platano-canarias-special-k-kelloggs

Goal: Promote the combination of banana and Special K in breakfast

Summary: Plátano de Canarias and Special K have joined forces in the 'Kanari Bol' campaign to promote the combination of their products for breakfast.

breakfast food campaign

Italy

Intarget launches a new campaign for Autogrill in support of PizzAut

Brand: Autogrill

Campaign: Support for PizzAut

Source: https://brand-news.it/brand/retail/intarget-firma-la-nuova-campagna-di-autogrill-a-sostegno-del-progetto-palestre-di-autonomia-di-pizzaut/

Goal: Support the Autonomy Living Gyms project

Claim: The best recipe is the one made together

Media: Omnichannel

Summary: The collaboration between Autogrill and PizzAut continues for the third consecutive year with an omnichannel campaign by Intarget. The central concept is 'The best recipe is the one made together'. For every portion of GourmAut sold, Autogrill will donate 1 euro to PizzAut to support the Autonomy Living Gyms project.

charity community support food campaign