Welcome to the automated Brand Tracker diaries.
Zoomarine gathered 950 children and youth from social institutions at the Festival of Smiles
Goal: Provide positive experiences to vulnerable children and youth
Claim: Celebrating smiles and community support
Summary: Zoomarine Algarve hosted the 'Festa dos Sorrisos' to celebrate World Smile Day by providing free access to the park for 950 children, youth, and adults from social institutions. This initiative aims to create enjoyable, educational experiences for socially vulnerable members of the community and reflects Zoomarine's commitment to nature conservation and community connection.
AssociaĆ§Ć£o CoraĆ§Ć£o Delta launches new edition of ‘It’s Time to Help’
Goal: Support elderly people in vulnerable social situations
Media: Supermarkets
Summary: The AssociaĆ§Ć£o CoraĆ§Ć£o Delta is promoting the 13th edition of the charitable campaign 'It's Time to Help', which will take place at IntermarchĆ© supermarkets on October 24 and 25. The initiative aims to mobilize volunteers and communities to collect essential personal hygiene products for the elderly in vulnerable social situations. This year, the campaign covers nine districts of the country and 130 IntermarchĆ© stores, contributing to the well-being and dignity of the senior population. Since 2015, the campaign has delivered over 26,000 hygiene kits.
Samhall launches campaign about meaningful jobs with KWD Studio
Source: https://www.resume.se/marknadsforing/kampanj/jobb-ar-mer-an-bara-en-lon-paminner-samhall/
Goal: To highlight the social value of meaningful employment for individuals with disabilities
Claim: More than a job
Summary: Samhall's new brand campaign focuses on the importance of jobs beyond just income, emphasizing context and community. The campaign aims to create over 20,000 meaningful jobs for individuals with disabilities and to showcase the societal benefits of this employment. The initiative is part of a long-term strategic shift to encourage the public to recognize the qualitative aspects of work, not just the visible outcomes.
Ecostore and City Cleaning Services launch Thank Your Cleaner Day campaign
Goal: To recognize and celebrate professional cleaners
Claim: Thank You to Cleaners
Media: Billboards, Social Media
Summary: Ecostore and City Cleaning Services launched a campaign to celebrate Thank Your Cleaner Day on October 14, featuring real cleaning staff on billboards across major cities in New Zealand and sharing messages of gratitude on social media. The campaign acknowledges the important role of cleaners who work behind the scenes.
CVP and Galp Foundation Deliver 200,000 Euros to Small Businesses Affected by Storms
Goal: Support the recovery of communities affected by extreme weather events
Summary: The Portuguese Red Cross (CVP) and Galp Foundation will provide around 200,000 euros in direct support to 64 small businesses affected by storms and floods in Portugal. This initiative is part of a one million euros program aimed at supporting economic recovery and preparing for future extreme events.
Chemistry highlights aged care closures with ‘The long drive’
Goal: Raise public awareness of the consequences of losing local aged residential care
Claim: Every New Zealander should be able to access aged residential care in the community where they have lived and are loved
Media: outdoor advertising, print, radio, digital
Summary: Chemistry, in collaboration with the Aged Care Association and Anthem, has launched 'The long drive' campaign to raise awareness about the difficulties older New Zealanders face in accessing aged care, as many facilities have closed and families are forced to travel long distances to visit loved ones. The campaign includes various media channels and an activation featuring seniors hitch-hiking to highlight these issues.
Zurich mobilizes volunteers across the country to rehabilitate schools and support social institutions
Goal: Support the rehabilitation of schools and social institutions
Summary: Zurich Portugal launched a volunteer initiative called 'Zurich ADN Week: Blue Commitment', engaging employees and partners to improve schools and support organizations for children and youth in various regions, including the Azores and Madeira. The initiative, which took place in September, involved activities such as painting schools, recovering classrooms, and installing recycling containers, aiming to enhance spaces used by children and youth and assist organizations working with vulnerable populations.
HSBC helps 16 NGOs with back to school supplies
Source: https://whoswho.mt/en/hsbc-helps-16-ngos-with-back-to-school-supplies
Goal: To provide essential school supplies to children in need through NGOs
Claim: Making a positive impact on the lives of those around us
Summary: The HSBC Malta Foundation announced a charitable initiative that donated essential school supplies to various NGOs across Malta, aiming to support more than 65 referred children with necessary items such as school bags, stationery, and shoes. The initiative reflects HSBC's commitment to community support and empowering organizations to make a significant difference in people's lives.
Good Creates Circles
Goal: To highlight the impact of community support
Claim: What happens when 96 percent of people are missing in a region?
Summary: Volksbank's campaign illustrates the significant consequences and challenges a community would face if 96 percent of its residents were absent, emphasizing the importance of community engagement and support.
Allianz has responded to 95% of nearly 20,000 claims caused by storm Kristin
Goal: To enhance response capacity during extreme weather events.
Claim: Going Beyond. Together.
Summary: Allianz Portugal responded to 95% of nearly 20,000 claims caused by storm Kristin, which severely impacted the region in January. The company is holding a gathering with 700 employees in Leiria to acknowledge their support efforts, alongside a recognition event for standout employees and teams. This initiative emphasizes the company's commitment to improving its preparedness and response to extreme weather conditions.
Tesco Rolls Out Nationwide OOH Campaign Celebrating āEvery Little Helpsā
Goal: To highlight the work of Tesco's Community Fund and support for communities
Claim: Thatās Every Little Helps
Media: Out-of-home, roadside, retail, transport formats
Summary: Tesco has initiated a nationwide out-of-home campaign in Ireland to showcase its Community Fund's impact and support for over 27,000 community projects. This four-week campaign, created in collaboration with PHD and BBH Dublin, aims to reinforce the āThatās Every Little Helpsā brand message by featuring examples of Tescoās initiatives for customers and local suppliers across various media formats.
Tap to Tip – Supporting delivery riders (even without ordering) gets much easier
Source: https://campaignme.com/tap-to-tip-supporting-delivery-riders-even-without-ordering-gets-much-easier/
Goal: To simplify digital tipping for delivery riders
Claim: Tap to Tip makes generosity easier to act on in the moment.
Media: NFC-enabled stickers, social media
Summary: Saatchi & Saatchi, in collaboration with Visa and noon, launched the 'Tap to Tip' initiative in the UAE, enabling consumers to easily tip delivery riders through an NFC-enabled sticker system, promoting a cashless payment method for tipping. This initiative addresses the disconnect between cashless payments and tipping practices, making it easier for people to show appreciation for the riders who serve their communities.
ZM and ANZ team up for Daffodil Day for a third year
Source: https://stoppress.co.nz/campaigns/zm-and-anz-team-up-for-daffodil-day-for-a-third-year/
Goal: Raise money for the Cancer Society
Claim: Support for one in three Kiwis impacted by cancer
Media: Live broadcast on radio
Summary: ZM has partnered with ANZ Bank for the annual Daffodil Day fundraiser, featuring a unique 'Daffodil Drop' event from Auckland's Sky Tower. This live broadcast will take place on August 28, where announcers and special guests will make 192-meter plummets for donations, supporting the Cancer Society.
Transparent human silhouettes remind us of loneliness in society ā If awards projects that reduce loneliness with hundreds of thousands
Goal: To reduce involuntary loneliness and bring people together
Media: Outdoor advertising
Summary: If is campaigning for the Help a lot Award using transparent human silhouettes in outdoor advertising. The award aims to support selected projects with up to 100,000 euros per country to implement ideas that can reduce involuntary loneliness. The initiative highlights the importance of addressing issues like loneliness and social exclusion in today's society, as stated by If's compensation director Mia ĆrsĆ„. The application period for the award runs until September 7.
Is Kumamon Allowed in Disaster Areas? Kumamoto Prefecture’s 19 Days of Dilemma Before Deciding to Resume Activities
Source: https://www.advertimes.com/20260821/article554529/
Goal: To provide support and hope to disaster victims.
Claim: Kumamon as a symbol of recovery and support.
Media: Social Media
Summary: Kumamon, the PR character of Kumamoto Prefecture, resumed activities on August 16 after a 19-day hiatus following the Kumamoto earthquake on July 28. Originally created to promote Kumamoto during the opening of the Kyushu Shinkansen, Kumamon's presence brought smiles and encouragement to children and victims at evacuation centers. The decision to restart activities considered the emotional impact on victims and aimed to serve as a symbol of recovery.
Tesco Celebrates the Little Helps in New Campaign from BBH Dublin
Source: https://www.adworld.ie/2026/08/17/tesco-celebrates-the-little-helps-in-new-campaign-from-bbh-dublin/
Goal: To highlight Tesco's community support and the various helps provided by its colleagues.
Claim: Every Little Helps
Media: TV, out-of-home, radio, cinema, social, in-store, online
Summary: BBH Dublin has launched an integrated campaign for Tesco Ireland called 'That's Every Little Helps,' focusing on the retailer's commitment to community support and showcasing how its colleagues contribute through various initiatives. The campaign features a TV ad following a Tesco colleague's day, highlights community projects, partnerships, and includes creative elements in radio and out-of-home advertising.
Ainoa, Jumbo, and Itis challenge Finnish shopping centers to build bullying-free environments
Goal: Create safe environments in shopping centers
Media: Art exhibition
Summary: The 'Don't Walk By' responsibility initiative aims to create safe environments in Finnish shopping centers by training staff to identify and address bullying situations. The initiative was launched with the 'MeidƤn lapset' art exhibition at Itis, which highlights the impacts of bullying and gives a voice to those affected. The campaign began in Ainoa and has been running in Jumbo, with the goal of expanding to other shopping centers across Finland.
Coca-Cola Great Britain ‘Counter cultures’
Source: https://www.campaignlive.co.uk/article/coca-cola-great-britain-counter-cultures-mhp-group/1966051
Goal: To celebrate local businesses
Summary: Coca-Cola has focused on family-owned cafes, pubs, and takeaways in a campaign aimed at celebrating local businesses.
Intarget launches a new campaign for Autogrill in support of PizzAut
Goal: Support the Autonomy Living Gyms project
Claim: The best recipe is the one made together
Media: Omnichannel
Summary: The collaboration between Autogrill and PizzAut continues for the third consecutive year with an omnichannel campaign by Intarget. The central concept is 'The best recipe is the one made together'. For every portion of GourmAut sold, Autogrill will donate 1 euro to PizzAut to support the Autonomy Living Gyms project.
AIB Plays it Forward with New Campaign from TBWA Ireland
Source: https://www.adworld.ie/2026/06/16/aib-plays-it-forward-with-new-campaign-from-tbwa-ireland/
Goal: To celebrate the impact of mentors in Gaelic games and highlight community support.
Claim: Great mentors donāt just lift cups; they lift teams, communities and future generations.
Media: television, digital, social media, experiential activations, in-stadium activity
Summary: AIB, through TBWA eland, launched the 'Play It Forward' campaign for their sponsorship of the 2026 All Ireland Senior Football Championship. The campaign emphasizes the importance of mentors in shaping players' success both on and off the field, featuring a documentary-style film about the relationship between coach Kieran Donaghy and his mentor Mickey Ned OāSullivan. It aims to honor the contributions of those who support others in achieving their potential.
Toyota NZ turns tries into moments of support for grassroots rugby
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Goal: To provide financial support to grassroots rugby clubs through a funding initiative linked to rugby tries scored.
Claim: 'Grounded grants' turns game day moments into support for grassroots clubs.
Media: Sky Sport broadcasts, digital channels, live in-game broadcast integration
Summary: Toyota New Zealand has launched 'Grounded Grants', a funding initiative that awards $2,000 to grassroots rugby clubs every time the Black Ferns or All Blacks score a try in their allocated digital zones. The campaign is designed to support community clubs and enhance engagement with rugby fans, and it leverages broadcast and digital technologies to maximize visibility and participation.
FamilyMart Partners with One-Forty to Launch ‘Friendly Million Migrant Workers’ Project
Source: https://www.brain.com.tw/news/articlecontent?ID=53121&sort=
Goal: To create a more friendly and inclusive social environment for migrant workers in Taiwan.
Claim: Altruism is the best business.
Media: Social education initiatives, cultural exchange programs, multimedia storytelling, and community events.
Summary: FamilyMart partners with One-Forty to launch the 'Friendly Million Migrant Workers Project', addressing the needs of migrant workers in Taiwan. The initiative aims to enhance their quality of life through improved communication, product selection, and cultural exchange, as well as educational outreach to promote understanding of migrant issues in society. The project intends to foster an inclusive environment for all residents in Taiwan.