Welcome to the automated Brand Tracker diaries.
Intarget launches a new campaign for Autogrill in support of PizzAut
Goal: Support the Autonomy Living Gyms project
Claim: The best recipe is the one made together
Media: Omnichannel
Summary: The collaboration between Autogrill and PizzAut continues for the third consecutive year with an omnichannel campaign by Intarget. The central concept is 'The best recipe is the one made together'. For every portion of GourmAut sold, Autogrill will donate 1 euro to PizzAut to support the Autonomy Living Gyms project.
AIB Plays it Forward with New Campaign from TBWA Ireland
Source: https://www.adworld.ie/2026/06/16/aib-plays-it-forward-with-new-campaign-from-tbwa-ireland/
Goal: To celebrate the impact of mentors in Gaelic games and highlight community support.
Claim: Great mentors don’t just lift cups; they lift teams, communities and future generations.
Media: television, digital, social media, experiential activations, in-stadium activity
Summary: AIB, through TBWA eland, launched the 'Play It Forward' campaign for their sponsorship of the 2026 All Ireland Senior Football Championship. The campaign emphasizes the importance of mentors in shaping players' success both on and off the field, featuring a documentary-style film about the relationship between coach Kieran Donaghy and his mentor Mickey Ned O’Sullivan. It aims to honor the contributions of those who support others in achieving their potential.
Toyota NZ turns tries into moments of support for grassroots rugby
Goal: To provide financial support to grassroots rugby clubs through a funding initiative linked to rugby tries scored.
Claim: 'Grounded grants' turns game day moments into support for grassroots clubs.
Media: Sky Sport broadcasts, digital channels, live in-game broadcast integration
Summary: Toyota New Zealand has launched 'Grounded Grants', a funding initiative that awards $2,000 to grassroots rugby clubs every time the Black Ferns or All Blacks score a try in their allocated digital zones. The campaign is designed to support community clubs and enhance engagement with rugby fans, and it leverages broadcast and digital technologies to maximize visibility and participation.
FamilyMart Partners with One-Forty to Launch ‘Friendly Million Migrant Workers’ Project
Source: https://www.brain.com.tw/news/articlecontent?ID=53121&sort=
Goal: To create a more friendly and inclusive social environment for migrant workers in Taiwan.
Claim: Altruism is the best business.
Media: Social education initiatives, cultural exchange programs, multimedia storytelling, and community events.
Summary: FamilyMart partners with One-Forty to launch the 'Friendly Million Migrant Workers Project', addressing the needs of migrant workers in Taiwan. The initiative aims to enhance their quality of life through improved communication, product selection, and cultural exchange, as well as educational outreach to promote understanding of migrant issues in society. The project intends to foster an inclusive environment for all residents in Taiwan.