Campaign Diaries
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New Zealand
Toyota NZ turns tries into moments of support for grassroots rugby
Goal: To provide financial support to grassroots rugby clubs through a funding initiative linked to rugby tries scored.
Claim: 'Grounded grants' turns game day moments into support for grassroots clubs.
Media: Sky Sport broadcasts, digital channels, live in-game broadcast integration
Summary: Toyota New Zealand has launched 'Grounded Grants', a funding initiative that awards $2,000 to grassroots rugby clubs every time the Black Ferns or All Blacks score a try in their allocated digital zones. The campaign is designed to support community clubs and enhance engagement with rugby fans, and it leverages broadcast and digital technologies to maximize visibility and participation.
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