Brand Tracker

Welcome to the automated Brand Tracker diaries.

Denmark

Audi turns billboards into directional signs to blood donation centers

Brand: Audi

Campaign: Powered by Detour

Source: https://www.media-marketing.com/vijesti/audi-pretvorio-billboarde-u-putokaze-do-centara-za-darivanje-krvi/

Goal: To encourage blood donation by showing the location of nearby blood donation centers.

Claim: Turn right in 250 meters and save up to three lives.

Media: Billboards, bus stops, digital screens

Summary: Audi Denmark has launched a campaign in collaboration with agency Twenty that repurposes billboards as directional signs leading drivers to blood donation centers. The campaign addresses the common issue of potential donors not knowing where the nearest center is. Utilizing the concept of local routes, the campaign aims to provide immediate and practical information to encourage blood donation during October across seven Danish cities, particularly targeting younger men.

Norway

Try Nets This Year’s Fifth Silver Fish

Brand: Sats

Campaign: Choose to Move

Source: https://www.kampanje.com/premium/try-haver-inn-arets-femte-solvfisk/1035319

Goal: To promote a fitness chain's commitment to social responsibility

Media: Commercial film

Summary: Try has secured its fifth silver fish in the Gullfisken competition with its campaign for the fitness chain Sats, which launched the 'Choose to Move' campaign across Norway, Sweden, Denmark, and Finland on August 3. The jury praised the film for its engaging content and social responsibility message, highlighting its appeal and the impressive scores received.

advertising fitness social responsibility

Portugal

Zurich mobilizes volunteers across the country to rehabilitate schools and support social institutions

Brand: Zurich

Campaign: Zurich ADN Week: Blue Commitment

Source: https://www.imagensdemarca.pt/artigo/zurich-mobiliza-voluntarios-em-todo-o-pais-para-reabilitar-escolas-e-apoiar-instituicoes-sociais/

Goal: Support the rehabilitation of schools and social institutions

Summary: Zurich Portugal launched a volunteer initiative called 'Zurich ADN Week: Blue Commitment', engaging employees and partners to improve schools and support organizations for children and youth in various regions, including the Azores and Madeira. The initiative, which took place in September, involved activities such as painting schools, recovering classrooms, and installing recycling containers, aiming to enhance spaces used by children and youth and assist organizations working with vulnerable populations.

community support social responsibility volunteering

Italy

QuestionMark accelerates its journey as a Benefit Company and sets new goals

Brand: QuestionMark

Campaign: Impact Report 2025

Source: https://brand-news.it/player/agenzie/comunicazione-e-sostenibilita-questionmark-accelera-il-percorso-come-societa-benefit-e-fissa-nuovi-obiettivi/

Goal: Enhance sustainability and ESG compliance

Claim: Sustainability is a value to internalize and live daily

Summary: QuestionMark is increasingly focusing on sustainability as part of its business model, as evidenced by the publication of its Impact Report 2025. The report highlights the company's achievements in ESG matters, including a bronze medal from EcoVadis and a legal rating of ★★+. The agency is committed to reducing its environmental impact while promoting diversity and inclusion, with significant female representation in management. Additionally, QuestionMark supports social initiatives and invests in sustainable innovation through its involvement with JustonEarth.

diversity ESG social responsibility sustainability