Brand Tracker

Welcome to the automated Brand Tracker diaries.

Latin America

Ogilvy Latina celebrated the third edition of Borderless for Good

Brand: Ogilvy Latina

Campaign: Borderless for Good

Source: https://www.adlatina.com/nuevas-cuentas/ogilvy-latina-celebra-la-tercera-edicin-de-borderless-for-good

Goal: Promote volunteerism and community support

Claim: Solidarity knows no borders

Summary: Ogilvy Latina held the third edition of Borderless for Good, a volunteer initiative encouraging employees from Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, and Peru to contribute their time and talents to local communities. The campaign focuses on environmental care, child protection, health promotion, animal welfare, and donation drives, reflecting a strong commitment to making a positive impact.

Portugal

Zurich mobilizes volunteers across the country to rehabilitate schools and support social institutions

Brand: Zurich

Campaign: Zurich ADN Week: Blue Commitment

Source: https://www.imagensdemarca.pt/artigo/zurich-mobiliza-voluntarios-em-todo-o-pais-para-reabilitar-escolas-e-apoiar-instituicoes-sociais/

Goal: Support the rehabilitation of schools and social institutions

Summary: Zurich Portugal launched a volunteer initiative called 'Zurich ADN Week: Blue Commitment', engaging employees and partners to improve schools and support organizations for children and youth in various regions, including the Azores and Madeira. The initiative, which took place in September, involved activities such as painting schools, recovering classrooms, and installing recycling containers, aiming to enhance spaces used by children and youth and assist organizations working with vulnerable populations.

community support social responsibility volunteering