Campaign Diaries
Zurich mobilizes volunteers across the country to rehabilitate schools and support social institutions
Goal: Support the rehabilitation of schools and social institutions
Summary: Zurich Portugal launched a volunteer initiative called 'Zurich ADN Week: Blue Commitment', engaging employees and partners to improve schools and support organizations for children and youth in various regions, including the Azores and Madeira. The initiative, which took place in September, involved activities such as painting schools, recovering classrooms, and installing recycling containers, aiming to enhance spaces used by children and youth and assist organizations working with vulnerable populations.
Campaign Diaries
No Brand Diaries found.
Zurich Returns to the Beaches with a Focused Campaign on Prevention and Well-being
Goal: Promote prevention habits and enhance consumer connection
Claim: We Care
Media: Beach mupis, sunscreen dispensers, on-site promotions
Summary: Zurich Portugal is launching a summer campaign titled 'We Care for Your Summer', aimed at promoting prevention habits and strengthening consumer connections at various beaches in Portugal. The campaign includes various communication formats such as prevention messages on beach mupis and sunscreen dispensers, as well as on-site promotional activities where gifts like caps, sunscreen, sunglasses, and water bottles are distributed, along with recommendations on sun protection and hydration. This initiative also features meet-up points marked by the Zurich mascot, Zurimoji, enhancing brand presence and interaction with the community.
Campaign Diaries
No Brand Diaries found.
