Brand Tracker

Welcome to the automated Brand Tracker diaries.

Saudi Arabia

Hyundai puts Saudi women’s wellbeing in the driver’s seat with ‘She Drives the World’

Brand: Hyundai

Campaign: She Drives the World

Source: https://campaignme.com/hyundai-puts-saudi-womens-wellbeing-in-the-drivers-seat-with-she-drives-the-world/

Goal: Recognize women's roles in society and promote health and well-being.

Summary: Hyundai Motor Company has launched the 'She Drives the World' campaign in Saudi Arabia to acknowledge women's roles as drivers, decision-makers, and contributors to the Kingdom's transformation. This initiative, aligned with Saudi Vision 2030 and launched during Breast Cancer Awareness Month, emphasizes women’s health and mobility.

Germany

Umbrella Brand Campaign on Sleep Issues: AOK and Scholz & Friends Turn Everyday Worries into Unwanted Bedfellows

Brand: AOK

Campaign: Dachmarkenkampagne zu Schlafproblemen

Source: https://www.horizont.net/marketing/nachrichten/dachmarkenkampagne-zu-schlafproblemen-aok-und-scholz–friends-verwandeln-alltagssorgen-in-ungebetene-bettgaeste-236064

Goal: To raise awareness about sleep problems and their impact on daily life

Claim: Daily worries become unwelcome bedfellows

Media: Not specified

Summary: The campaign by AOK, created by Scholz & Friends, addresses the issue of sleep problems by personifying everyday worries as unwelcome guests in one's bed. It aims to create awareness and empathy around the common struggles of getting a good night's sleep.

health awareness sleep issues

Italy

Asics Sounds the Alarm on the Extinction of Movement with the Documentary ‘Human Nature’

Brand: Asics

Campaign: Human Nature

Source: https://brand-news.it/brand/persona/abbigliamento/asics-lancia-lallarme-sullestinzione-del-movimento-con-il-documentario-human-nature/

Goal: Encourage people to engage in at least 15 minutes of movement daily

Media: Documentary

Summary: Asics has launched a documentary titled 'Human Nature' highlighting the alarming trends in physical inactivity and promoting movement as crucial for mental and physical health. With data showing that many people spend the majority of their day immobile, the documentary aims to raise awareness and inspire a more active lifestyle, featuring narration by Sigourney Weaver.

documentary health awareness movement promotion

France

L’Assurance Maladie puts pressure on hypertension with Les Présidents

Brand: L’Assurance Maladie

Campaign: Hypertension Awareness Campaign

Source: https://www.cbnews.fr/marques/assurance-maladie-met-pression-hypertension-avec-les-presidents

Goal: Increase awareness of blood pressure measurement

Claim: Your blood pressure deserves all your attention

Media: Television, radio, outdoor advertising, social media, brochures, leaflets

Summary: L’Assurance Maladie has launched a national campaign aimed at making blood pressure measurement a standard preventive practice for the French, encouraging discussions about blood pressure with medical professionals. The campaign, created by agency Les Présidents, will run from September until February 2027 and will utilize multiple media channels, including TV, radio, and social media.

health awareness hypertension prevention

Netherlands

Wake up, big cereal

Brand: Holie’s

Campaign: Wake up, big cereal

Source: https://www.adformatie.nl/creatie/campagnes/wake-up-big-cereal-de-europese-campagne-van-holies

Goal: To raise awareness against added sugars in cereals

Claim: Wake up, big cereal

Summary: Holie’s has launched a European campaign aimed at raising awareness about the dangers of added sugars in breakfast cereals. The campaign challenges well-known cereal brands to reduce sugar content and promote healthier choices.

health awareness sugar reduction

Belgium

7Dimanche and Stop Alzheimer join forces to better understand Alzheimer’s disease

Brand: 7Dimanche

Campaign: Stop Alzheimer

Source: https://pub.be/fr/7dimanche-et-stop-alzheimer-sassocient-pour-mieux-comprendre-la-maladie-dalzheimer/

Goal: To better understand Alzheimer's disease

Summary: 7Dimanche has partnered with Stop Alzheimer to enhance the understanding of Alzheimer's disease through their initiatives.

Alzheimer's disease health awareness

Netherlands

Na Holie’s also takes up the fight against sugar with Yeehright

Brand: Na Holie’s

Campaign: Yeehright against sugar

Source: https://www.adformatie.nl/creatie/campagnes/na-holies-trekt-ook-yeehright-ten-strijde-tegen-suiker

Goal: Combat sugar consumption

Claim: Fight against sugar

Summary: Na Holie's has teamed up with Yeehright in a campaign aimed at raising awareness and combating sugar consumption. The initiative seeks to inform the public about the negative effects of sugar on health.

health awareness sugar reduction

Italy

Lines Advertising: Matilde Gioli and Giulia Stabile in the New TV Spots

Brand: Lines

Campaign: Le CoinquiLines

Source: https://brand-news.it/brand/persona/cura-persona/lines-in-tv-con-i-nuovi-spot-le-coinquilines-per-rompere-il-tabu-sulle-mestruazioni-testimonial-matilde-gioli-e-giulia-stabile/

Goal: To break down barriers and prejudices about menstruation

Media: TV, Spotify radio, social media, digital

Summary: The new advertising campaign by Lines, titled 'Le CoinquiLines', aims to tackle the barriers surrounding menstruation through the perspectives of two young women living together. With testimonials from actress Matilde Gioli and dancer Giulia Stabile, the campaign will air until June in various TV spots addressing the everyday challenges associated with menstruation. The initiative will also include a multichannel strategy featuring social media and digital content along with a multi-subject radio campaign on Spotify. The campaign emphasizes Lines' commitment to supporting women and fostering open discussions about menstrual health.

advertising health awareness menstruation women empowerment

Zurich Returns to the Beaches with a Focused Campaign on Prevention and Well-being

Brand: Zurich

Campaign: We Care for Your Summer

Source: https://www.imagensdemarca.pt/artigo/zurich-regressa-as-praias-com-campanha-focada-na-prevencao-e-bem-estar/

Goal: Promote prevention habits and enhance consumer connection

Claim: We Care

Media: Beach mupis, sunscreen dispensers, on-site promotions

Summary: Zurich Portugal is launching a summer campaign titled 'We Care for Your Summer', aimed at promoting prevention habits and strengthening consumer connections at various beaches in Portugal. The campaign includes various communication formats such as prevention messages on beach mupis and sunscreen dispensers, as well as on-site promotional activities where gifts like caps, sunscreen, sunglasses, and water bottles are distributed, along with recommendations on sun protection and hydration. This initiative also features meet-up points marked by the Zurich mascot, Zurimoji, enhancing brand presence and interaction with the community.

consumer wellness health awareness summer campaign