Brand Tracker

Welcome to the automated Brand Tracker diaries.

Chile

Premiere: VML Chile and Ladysoft accompany girls in their growth

Brand: Ladysoft

Campaign: You are still a girl

Source: https://www.adlatina.com/publicidad/preestreno-vml-chile-y-ladysoft-acompaa-a-las-nias-en-su-crecimiento

Goal: To remind girls they have the right to grow at their own pace and enjoy their childhood

Claim: You are still a girl

Summary: The campaign 'You are still a girl' by Ladysoft and VML Chile aims to change the narrative around menstruation, emphasizing that it does not mean girls have to transition into womanhood abruptly. It encourages girls to embrace their growth at their own pace without feeling pressured to leave childhood behind.

Sweden

Torbjörn Averås Skorup Highlights Menstruation and Incontinence

Brand: Essity

Campaign: Menstruation and Incontinence Awareness Campaign

Source: https://www.resume.se/marknadsforing/kampanj/hygienhumor-i-essitys-nya-reklamsatsning/

Goal: To promote open conversations about menstruation, incontinence, and menopause

Media: YouTube

Summary: The campaign addresses topics like menstruation, incontinence, and public hygiene through a series of films featuring comedian Torbjörn Averås Skorup, blending humor with factual information. Essity aims to make these difficult topics more approachable through storytelling and expert knowledge.

education humor incontinence menstruation public hygiene

Italy

Lines Advertising: Matilde Gioli and Giulia Stabile in the New TV Spots

Brand: Lines

Campaign: Le CoinquiLines

Source: https://brand-news.it/brand/persona/cura-persona/lines-in-tv-con-i-nuovi-spot-le-coinquilines-per-rompere-il-tabu-sulle-mestruazioni-testimonial-matilde-gioli-e-giulia-stabile/

Goal: To break down barriers and prejudices about menstruation

Media: TV, Spotify radio, social media, digital

Summary: The new advertising campaign by Lines, titled 'Le CoinquiLines', aims to tackle the barriers surrounding menstruation through the perspectives of two young women living together. With testimonials from actress Matilde Gioli and dancer Giulia Stabile, the campaign will air until June in various TV spots addressing the everyday challenges associated with menstruation. The initiative will also include a multichannel strategy featuring social media and digital content along with a multi-subject radio campaign on Spotify. The campaign emphasizes Lines' commitment to supporting women and fostering open discussions about menstrual health.

advertising health awareness menstruation women empowerment