Brand Tracker

Welcome to the automated Brand Tracker diaries.

Saudi Arabia

Hyundai puts Saudi women’s wellbeing in the driver’s seat with ‘She Drives the World’

Brand: Hyundai

Campaign: She Drives the World

Source: https://campaignme.com/hyundai-puts-saudi-womens-wellbeing-in-the-drivers-seat-with-she-drives-the-world/

Goal: Recognize women's roles in society and promote health and well-being.

Summary: Hyundai Motor Company has launched the 'She Drives the World' campaign in Saudi Arabia to acknowledge women's roles as drivers, decision-makers, and contributors to the Kingdom's transformation. This initiative, aligned with Saudi Vision 2030 and launched during Breast Cancer Awareness Month, emphasizes women’s health and mobility.

Saudi Arabia

Hajjathon draws 405 applicants to develop innovative pilgrim services

Brand: Wadi Makkah Technology Co.

Campaign: Hajjathon

Source: https://www.arabnews.com/node/2656453/saudi-arabia

Goal: Develop innovative solutions to improve services for Hajj and Umrah pilgrims.

Summary: The fourth Hajjathon attracted over 400 applicants to develop practical solutions aimed at enhancing services for Hajj and Umrah pilgrims. The initiative, part of a larger forum, emphasizes technology and innovation to strengthen the pilgrim services ecosystem in line with Saudi Vision 2030.

Hajj innovation Saudi Vision 2030 technology Umrah

Saudi Arabia

MEPRA announces 8th annual KSA leadership majlis in Riyadh

Brand: GASCO Holding

Campaign: KSA Leadership Majlis 2026

Source: https://campaignme.com/mepra-announces-8th-annual-ksa-leadership-majlis-in-riyadh/

Goal: Enhance the communications profession and foster talent under Vision 2030

Claim: From Vision to Impact: How Strategic Communication is Shaping Saudi Arabia’s Transformation

Summary: The Middle East Public Relations Association (MEPRA) is hosting the KSA Leadership Majlis in Riyadh on November 3, 2026, themed around strategic communication's role in Saudi Arabia's transformation. Sponsored by GASCO Holding, the event will gather over 100 communication professionals and industry experts to discuss the importance of communication in national development under Vision 2030, focusing on topics like the impact of emerging technologies and youth development in communications.

communication professionals impact leadership Saudi Vision 2030 strategic communication