Brand Tracker

Welcome to the automated Brand Tracker diaries.

Netherlands

Wake up, big cereal

Brand: Holie’s

Campaign: Wake up, big cereal

Source: https://www.adformatie.nl/creatie/campagnes/wake-up-big-cereal-de-europese-campagne-van-holies

Goal: To raise awareness against added sugars in cereals

Claim: Wake up, big cereal

Summary: Holie’s has launched a European campaign aimed at raising awareness about the dangers of added sugars in breakfast cereals. The campaign challenges well-known cereal brands to reduce sugar content and promote healthier choices.

Netherlands

Na Holie’s also takes up the fight against sugar with Yeehright

Brand: Na Holie’s

Campaign: Yeehright against sugar

Source: https://www.adformatie.nl/creatie/campagnes/na-holies-trekt-ook-yeehright-ten-strijde-tegen-suiker

Goal: Combat sugar consumption

Claim: Fight against sugar

Summary: Na Holie's has teamed up with Yeehright in a campaign aimed at raising awareness and combating sugar consumption. The initiative seeks to inform the public about the negative effects of sugar on health.

health awareness sugar reduction