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Zurich Returns to the Beaches with a Focused Campaign on Prevention and Well-being
Goal: Promote prevention habits and enhance consumer connection
Claim: We Care
Media: Beach mupis, sunscreen dispensers, on-site promotions
Summary: Zurich Portugal is launching a summer campaign titled 'We Care for Your Summer', aimed at promoting prevention habits and strengthening consumer connections at various beaches in Portugal. The campaign includes various communication formats such as prevention messages on beach mupis and sunscreen dispensers, as well as on-site promotional activities where gifts like caps, sunscreen, sunglasses, and water bottles are distributed, along with recommendations on sun protection and hydration. This initiative also features meet-up points marked by the Zurich mascot, Zurimoji, enhancing brand presence and interaction with the community.