Brand Tracker

Welcome to the automated Brand Tracker diaries.

Latin America

Ogilvy Latina celebrated the third edition of Borderless for Good

Brand: Ogilvy Latina

Campaign: Borderless for Good

Source: https://www.adlatina.com/nuevas-cuentas/ogilvy-latina-celebra-la-tercera-edicin-de-borderless-for-good

Goal: Promote volunteerism and community support

Claim: Solidarity knows no borders

Summary: Ogilvy Latina held the third edition of Borderless for Good, a volunteer initiative encouraging employees from Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, and Peru to contribute their time and talents to local communities. The campaign focuses on environmental care, child protection, health promotion, animal welfare, and donation drives, reflecting a strong commitment to making a positive impact.

Norway

KLP and Anorak with New Campaign

Brand: KLP

Campaign: Thank You to Everyone Working in Community and Health Norway

Source: https://www.kom24.no/anorak-hauk-brochmann-janne-espevalen/klp-og-anorak-hyller-de-som-gar-pa-jobb-for-fellesskapet/936107

Goal: To recruit and retain staff in important public service roles

Claim: Thank You to Everyone Working in Community and Health Norway

Media: Film

Summary: KLP and Anorak have launched a new campaign to honor those who work for the community, building upon nearly ten years of communication efforts. This year's campaign focuses on the value of public service workers throughout their entire lives, aiming to raise awareness and appreciation for their contributions. The project continues the long-term strategy to support recruitment and retention in these essential roles.

community service employee appreciation healthcare public sector