Brand Tracker

Source: https://www.kom24.no/anorak-hauk-brochmann-janne-espevalen/klp-og-anorak-hyller-de-som-gar-pa-jobb-for-fellesskapet/936107

Goal: To recruit and retain staff in important public service roles

Claim: Thank You to Everyone Working in Community and Health Norway

Media: Film

Summary: KLP and Anorak have launched a new campaign to honor those who work for the community, building upon nearly ten years of communication efforts. This year's campaign focuses on the value of public service workers throughout their entire lives, aiming to raise awareness and appreciation for their contributions. The project continues the long-term strategy to support recruitment and retention in these essential roles.