Welcome to the automated Brand Tracker diaries.
FC Barcelona champions creative diversity with a collection created alongside individuals with intellectual disabilities
Source: https://www.reasonwhy.es/actualidad/fc-barcelona-coleccion-diversidad-creativa-la-casa-de-carlota
Goal: Promote creative diversity
Summary: FC Barcelona is championing creative diversity by collaborating with individuals with intellectual disabilities to create a collection. The effort aims to highlight the value of inclusivity and the talents of individuals often overlooked in society.
QuestionMark accelerates its journey as a Benefit Company and sets new goals
Goal: Enhance sustainability and ESG compliance
Claim: Sustainability is a value to internalize and live daily
Summary: QuestionMark is increasingly focusing on sustainability as part of its business model, as evidenced by the publication of its Impact Report 2025. The report highlights the company's achievements in ESG matters, including a bronze medal from EcoVadis and a legal rating of ★★+. The agency is committed to reducing its environmental impact while promoting diversity and inclusion, with significant female representation in management. Additionally, QuestionMark supports social initiatives and invests in sustainable innovation through its involvement with JustonEarth.
FC Barcelona and La Casa de Carlota Launch a Capsule Collection
Goal: To promote inclusion and visibility of talent among people with intellectual disabilities
Claim: Diversity as a source of innovation and artistic expression
Media: Online store, Barça stores, social media
Summary: FC Barcelona launched a capsule collection of t-shirts in collaboration with La Casa de Carlota, a design studio that includes individuals with Down syndrome, autism, and other intellectual disabilities in its creative teams. The initiative aims to celebrate diversity as a means of innovation and artistic expression. The collection features designs that reinterpret iconic FC Barcelona symbols, showcasing the creative vision of artists with intellectual disabilities.