Campaign Diaries
The Dentsu Group Launches Its Marketing Agency Platform
Goal: To launch a marketing agency platform
Summary: Dentsu has launched a new marketing agency platform aimed at enhancing the agency-client relationship and streamlining marketing strategies. This initiative is set to optimize marketing efforts globally and adapt to changing consumer needs.
Campaign Diaries
No Brand Diaries found.
“No Information, No Policy” But PR Stands in the Forefront – Dentsu Research Institute Presents Cyber Crisis Response
Source: https://www.advertimes.com/20260721/article550398/
Goal: To support companies in cyber crisis management and communication.
Claim: Cyber attacks pose a 'brand crisis', not just a 'system crisis'.
Media: Social Media, Press Releases
Summary: The article discusses the need for proactive communication and crisis management in the face of increasing cyber threats. Akazawa from Dentsu emphasizes that companies must prepare in advance for potential cyberattacks and engage with stakeholders, outlining the essential role of PR during crises. Dentsu's CC360 service combines technical, PR, and management support to help organizations effectively handle such incidents.
Campaign Diaries
No Brand Diaries found.
Dentsu Launches an End-to-End Retail Offering via New Stream Media
Source: https://pub.be/fr/dentsu-lance-une-offre-retail-de-bout-en-bout-via-new-stream-media/
Goal: To launch a comprehensive retail offering
Summary: Dentsu has launched a comprehensive end-to-end retail offering in collaboration with New Stream Media, focusing on providing integrated retail solutions.
Campaign Diaries
No Brand Diaries found.