Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

Apology Press Conference Resembles ‘New Product Launch’ – Numerous Issues from Attire to Self-Introduction in Prudential’s Case, Lessons Not Learned from Fuji TV’s Issues

Campaign: Apology Press Conference

Source: https://www.advertimes.com/20260128/article532615/

Goal: To address and apologize for inappropriate monetary receipt issues

Summary: On January 23, Prudential Life Insurance held an apology press conference addressing issues related to inappropriate monetary receipts by over 100 employees. While the management offered apologies and prevention measures, the event sparked controversy on social media due to the host's inappropriate behavior and attire, overshadowing the intended message. Experts criticized the execution of the event, suggesting that the focus on a stylish presentation detracted from the seriousness of the apology.

Japan

Press Conference in Stylish Attire Causes Outrage: Learning from Prudential Life’s Failed Conference and What Makes a Successful Apology

Brand: Prudential Life Insurance

Campaign: Crisis Management Press Conference

Source: https://www.advertimes.com/20260813/article553831/

Goal: To address and manage a financial misconduct issue

Summary: Prudential Life Insurance faced backlash during a press conference due to the inappropriate attire of the moderator and limited question opportunities for journalists, amidst a scandal involving financial misconduct by over 100 employees. Following significant criticism, they improved their response in a subsequent conference, extending the time for questions and openly addressing concerns.

Crisis Management Press Conference public relations

Japan

“No Information, No Policy” But PR Stands in the Forefront – Dentsu Research Institute Presents Cyber Crisis Response

Brand: Dentsu

Campaign: CC360

Source: https://www.advertimes.com/20260721/article550398/

Goal: To support companies in cyber crisis management and communication.

Claim: Cyber attacks pose a 'brand crisis', not just a 'system crisis'.

Media: Social Media, Press Releases

Summary: The article discusses the need for proactive communication and crisis management in the face of increasing cyber threats. Akazawa from Dentsu emphasizes that companies must prepare in advance for potential cyberattacks and engage with stakeholders, outlining the essential role of PR during crises. Dentsu's CC360 service combines technical, PR, and management support to help organizations effectively handle such incidents.

Crisis Management Cybersecurity