Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

Apology Press Conference Resembles ‘New Product Launch’ – Numerous Issues from Attire to Self-Introduction in Prudential’s Case, Lessons Not Learned from Fuji TV’s Issues

Campaign: Apology Press Conference

Source: https://www.advertimes.com/20260128/article532615/

Goal: To address and apologize for inappropriate monetary receipt issues

Summary: On January 23, Prudential Life Insurance held an apology press conference addressing issues related to inappropriate monetary receipts by over 100 employees. While the management offered apologies and prevention measures, the event sparked controversy on social media due to the host's inappropriate behavior and attire, overshadowing the intended message. Experts criticized the execution of the event, suggesting that the focus on a stylish presentation detracted from the seriousness of the apology.

Japan

The Core of Corporate Communication: The Penetration and Diffusion of PMVV

Brand: Nikkei

Campaign: NICOMI

Source: https://www.advertimes.com/20260626/article547621/

Goal: Enhance employee engagement and clarify corporate identity

Claim: Becoming a trusted partner and unlocking new business possibilities

Media: Workshops, internal meetings, corporate communications tools

Summary: The article discusses the rise of purpose branding and PMVV consultations in Japan over the past 5-6 years, focusing on the need for companies to enhance employee engagement and clearly communicate their identity. Nikkei is implementing a project named NICOMI, which includes various initiatives like workshops and awards to promote its corporate mission and strengthen internal branding while adapting to changes in governance and corporate strategy.

corporate communication employee engagement purpose branding