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Japan
The Core of Corporate Communication: The Penetration and Diffusion of PMVV
Source: https://www.advertimes.com/20260626/article547621/
Goal: Enhance employee engagement and clarify corporate identity
Claim: Becoming a trusted partner and unlocking new business possibilities
Media: Workshops, internal meetings, corporate communications tools
Summary: The article discusses the rise of purpose branding and PMVV consultations in Japan over the past 5-6 years, focusing on the need for companies to enhance employee engagement and clearly communicate their identity. Nikkei is implementing a project named NICOMI, which includes various initiatives like workshops and awards to promote its corporate mission and strengthen internal branding while adapting to changes in governance and corporate strategy.
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