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Displaying 1 Campaigns tagged with "cybersecurity"
Japan
“No Information, No Policy” But PR Stands in the Forefront – Dentsu Research Institute Presents Cyber Crisis Response
Source: https://www.advertimes.com/20260721/article550398/
Goal: To support companies in cyber crisis management and communication.
Claim: Cyber attacks pose a 'brand crisis', not just a 'system crisis'.
Media: Social Media, Press Releases
Summary: The article discusses the need for proactive communication and crisis management in the face of increasing cyber threats. Akazawa from Dentsu emphasizes that companies must prepare in advance for potential cyberattacks and engage with stakeholders, outlining the essential role of PR during crises. Dentsu's CC360 service combines technical, PR, and management support to help organizations effectively handle such incidents.