Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

MEO Foundation Strengthens Fight Against Digital Risks with New Phase of Communicating Safely Program

Brand: MEO

Campaign: Knowledge Protects

Source: https://www.imagensdemarca.pt/artigo/fundacao-meo-reforca-combate-aos-riscos-digitais-com-nova-fase-do-programa-comunicar-em-seguranca/

Goal: Promote digital literacy and safety

Claim: The more informed we are in the digital world, the safer we navigate

Media: Multimedia national campaign

Summary: The MEO Foundation has launched a new phase of its 'Communicating Safely' program, now operating nationally with over 100 volunteer trainers, promoting digital literacy and safety among youth and seniors. The initiative, titled 'Knowledge Protects,' aims to educate the Portuguese on the importance of awareness and prevention in a complex digital landscape, amidst rising digital frauds and misinformation tactics. The program has previously conducted thousands of training sessions, impacting hundreds of thousands of students and is set to expand its reach and resources by 2026.

Global

Globe Business brings the autonomous enterprise to life with interactive tech zones

Brand: Globe Business

Campaign: Interactive Experience Rooms at G Summit 2026

Source: https://www.marketing-interactive.com/globe-business-brings-the-autonomous-enterprise-to-life-with-interactive-tech-zones

Goal: Showcase how connected technologies can address operational challenges

Summary: Globe Business showcased the concept of the autonomous enterprise through four interactive Experience Rooms at G Summit 2026, allowing business leaders to see how AI, cybersecurity, APIs, and network infrastructure can work together to improve operations and address challenges like digital customer onboarding and cybersecurity.

AI autonomous enterprise Cybersecurity interactive technology

Media Week Awards winners 2026: Media Idea – Launch (Agency) | Campaign UK

Brand: Co-op

Campaign: The Co-op cyber attack

Source: https://www.campaignlive.co.uk/article/media-week-awards-winners-2026-media-idea-launch-agency/424tb7fen7dsc40hcn6jp9s8mk

Goal: To address challenges related to cyber security

Summary: The article highlights the gold-winning campaign 'The Co-op cyber attack' by Carat UK for Co-op, which was recognized at the Media Week Awards.

advertising awards Cybersecurity

Czech Republic

Grandma Alenka Now Has WhatsApp: From O2’s Advertising Character to Cyber Advisor

Brand: O2

Campaign: Kyberšmejdstar Česko

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/o2-babicka-alenka-opet-v-akci-nove-na-whatsappu-pomuze-kazdemu-odhalit-podvod/

Goal: To educate users about cyber fraud and provide assistance via WhatsApp.

Claim: Alenka is now your personal contact on WhatsApp.

Media: WhatsApp

Summary: Alenka, the AI character from O2, has transitioned from slowing down phone scammers to offering guidance on WhatsApp, where users can send suspicious messages for analysis. The campaign also includes an engaging talent show format to raise awareness about cyber scam prevention. This service is free and accessible to all, aiming to empower users to recognize fraud independently.

AI customer engagement Cybersecurity

Top Cybersecurity Tools for Small Businesses – Marketers

Brand: CrowdStrike

Campaign: CrowdStrike Falcon Go Launch

Source: https://marketers.lu/top-cybersecurity-tools-for-small-businesses/

Goal: To provide accessible cybersecurity solutions for small businesses.

Claim: Enterprise-grade cybersecurity within reach for small businesses.

Summary: The article discusses the growing cybersecurity threats faced by small businesses, revealing that they are increasingly targeted by cybercriminals. With over 43% of cyberattacks aimed at small businesses in 2026, yet only a small percentage being adequately prepared, the article emphasizes the need for effective cybersecurity tools. It highlights CrowdStrike Falcon Go as a leading solution that brings enterprise-level protection to small business budgets, showcasing its AI capabilities and ease of use.

AI CrowdStrike cyber attacks Cybersecurity small businesses

Japan

“No Information, No Policy” But PR Stands in the Forefront – Dentsu Research Institute Presents Cyber Crisis Response

Brand: Dentsu

Campaign: CC360

Source: https://www.advertimes.com/20260721/article550398/

Goal: To support companies in cyber crisis management and communication.

Claim: Cyber attacks pose a 'brand crisis', not just a 'system crisis'.

Media: Social Media, Press Releases

Summary: The article discusses the need for proactive communication and crisis management in the face of increasing cyber threats. Akazawa from Dentsu emphasizes that companies must prepare in advance for potential cyberattacks and engage with stakeholders, outlining the essential role of PR during crises. Dentsu's CC360 service combines technical, PR, and management support to help organizations effectively handle such incidents.

Crisis Management Cybersecurity