Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

DEI is Not Just a ‘Social Contribution Framework’: Two Dentsu Creators Discuss the ‘Power to Transcend Boundaries’ That Creates Hits

Brand: Dentsu

Campaign: BORDERLESS CREATIVE SCHOOL

Source: https://www.advertimes.com/20260828/article555426/

Goal: To cultivate creators who can create new work and value by questioning the status quo.

Claim: The essence of DEI is the power to question the ordinary.

Media: Workshops, seminars, educational courses

Summary: The article discusses the perspective of two Dentsu creative directors on DEI (Diversity, Equity, and Inclusion) and their initiative, BORDERLESS CREATIVE SCHOOL, which aims to train creators to challenge conventional norms and create innovative work. They emphasize the importance of questioning established boundaries in society, such as gender roles and cultural expectations, and showcase successful projects that embody this DEI approach.

United Kingdom

UAL turns creative degree into an endless job list

Brand: University of the Arts London

Campaign: Make a Life, Not Just a Living

Source: https://www.media-marketing.com/vijesti/ual-kreativnu-diplomu-pretvara-u-listu-poslova-koja-nema-kraj/

Goal: To demonstrate the diverse career opportunities available to graduates of creative disciplines.

Claim: Make a Life, Not Just a Living

Media: Search engines, social media, YouTube, TV, programmatic channels, and outdoor advertising

Summary: The University of the Arts London's campaign, 'Make a Life, Not Just a Living,' addresses skepticism around creative education by showcasing an 'infinite list of jobs' available to graduates. Instead of limiting to one defined occupation, the campaign uses real projects from recent alumni to highlight diverse career paths in various creative industries, emphasizing that professional success and personal fulfillment can coexist.

career opportunities creative education