Campaign Diaries
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United Kingdom
UAL turns creative degree into an endless job list
Goal: To demonstrate the diverse career opportunities available to graduates of creative disciplines.
Claim: Make a Life, Not Just a Living
Media: Search engines, social media, YouTube, TV, programmatic channels, and outdoor advertising
Summary: The University of the Arts London's campaign, 'Make a Life, Not Just a Living,' addresses skepticism around creative education by showcasing an 'infinite list of jobs' available to graduates. Instead of limiting to one defined occupation, the campaign uses real projects from recent alumni to highlight diverse career paths in various creative industries, emphasizing that professional success and personal fulfillment can coexist.
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