Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Some Run and Others Save Lives (Doctors Without Borders Announces 2nd Edition of Solidarity Race)

Campaign: Solidarity Race

Source: https://infonegocios.biz/y-ademas/unos-corren-y-otros-salvan-vidas-medicos-sin-fronteras-anuncia-2-edicion-de-carrera-solidaria

Goal: Mobilize the Uruguayan population around a common cause and support humanitarian medical work

Claim: Run, walk, help. Your ideals in motion save lives

Summary: Doctors Without Borders is launching the second edition of their solidarity race in Montevideo on October 25, aiming to engage the Uruguayan population in supporting their humanitarian work. The event will feature 5K and 10K routes and seeks to raise awareness and funds for medical assistance in crisis situations worldwide.

UAE

Starbucks turns handwritten names into a message of togetherness

Brand: Starbucks

Campaign: Originals. Stronger Together

Source: https://campaignme.com/starbucks-turns-handwritten-names-into-a-message-of-togetherness/

Goal: To show solidarity and promote togetherness among the diverse population

Claim: Originals. Stronger Together.

Media: Out-of-home (OOH), social media

Summary: Starbucks launched the 'Originals. Stronger Together' campaign to convey a message of solidarity during regional tensions, using handwritten names on cups as a symbol of unity. The campaign featured a large billboard on Sheikh Zayed Road made of real Starbucks cups with different names and scripts, and it was supported by social media engagement, encouraging the public to share their own stories. The initiative focused on celebrating diversity and togetherness without a product-driven approach.

diversity public engagement solidarity togetherness