Brand Tracker

Welcome to the automated Brand Tracker diaries.

Belgium

EXCLUSIVE ADVERTISING: With BASE, De Brouckère becomes the station of the ‘Débrouillards’

Brand: BASE

Campaign: De Brouckère becomes the station of the ‘Débrouillards’

Source: https://pub.be/fr/exclu-pub-avec-base-de-brouckere-devient-la-station-des-debrouillards/

Goal: Enhance the public perception of the De Brouckère area

Summary: The article discusses how BASE is revitalizing the De Brouckère station to become a hub for the 'Débrouillards', aiming to improve its image and engagement with the public.

France

Biborg launches 86dB, an agency dedicated to cinema and streaming

Brand: Biborg

Campaign: 86dB

Source: https://www.cbnews.fr/conseil/biborg-lance-86db-agence-dediee-au-cinema-au-streaming

Goal: To create socially connected campaigns for cinema and streaming

Media: social media, brand content, events, media buying

Summary: Biborg has launched 86dB, a new agency dedicated to cinema and streaming, aimed at studios, distributors, and audiovisual actors. The agency seeks to design more socially connected campaigns tailored to current audience usage, using social media strategies and community engagement to extend the visibility of films and series. Initially focused in France, 86dB is expected to expand across Europe.

Cinema public engagement social media streaming

UAE

Starbucks turns handwritten names into a message of togetherness

Brand: Starbucks

Campaign: Originals. Stronger Together

Source: https://campaignme.com/starbucks-turns-handwritten-names-into-a-message-of-togetherness/

Goal: To show solidarity and promote togetherness among the diverse population

Claim: Originals. Stronger Together.

Media: Out-of-home (OOH), social media

Summary: Starbucks launched the 'Originals. Stronger Together' campaign to convey a message of solidarity during regional tensions, using handwritten names on cups as a symbol of unity. The campaign featured a large billboard on Sheikh Zayed Road made of real Starbucks cups with different names and scripts, and it was supported by social media engagement, encouraging the public to share their own stories. The initiative focused on celebrating diversity and togetherness without a product-driven approach.

diversity public engagement solidarity togetherness

Argentina

New: Monks and Netflix bring Moria’s phrases to life

Brand: Netflix

Campaign: Moria

Source: https://www.adlatina.com/publicidad/nuevo-monks-y-netflix-llevan-las-frases-de-moria-a-la-vida-real

Goal: Engage fans through iconic phrases from the series.

Claim: They hang from my breasts.

Media: Public installations and outdoor advertising.

Summary: In celebration of the premiere of the series 'Moria' on Netflix, the platform, in collaboration with Monks Buenos Aires, launched an interactive campaign that brings the phrases of the iconic Moria Casán to life. The campaign features a large-scale installation inviting the public to physically engage with the phrase, 'They hang from my breasts.' Additionally, a unique ice cream shaped like a chicken was created to resonate with another of Moria's famous sayings, highlighting the playful and provocative spirit of the campaign.

celebrity culture interactive installation public engagement

Croatia

Netflix Moved a Man into a 30-Foot High Billboard

Brand: Netflix

Campaign: The Last House Billboard Activation

Source: https://www.media-marketing.com/vijesti/netflix-je-uselio-covjeka-u-30-metara-visok-billboard/

Goal: Promote the new sci-fi thriller

Claim: How long can you survive?

Media: Billboard, Social Media, Television

Summary: Netflix transformed a billboard on Sunset Boulevard into a fully furnished living room to promote its new sci-fi thriller 'The Last House'. A man lived on the billboard for three days, engaging with the public while reflecting the film's plot about a family trapped in their home. The activation gained local media attention and sparked discussions on social media.

advertising public engagement

Sweden

Skandia and the Swedish Basketball Federation Activate Basketball in Westfield

Brand: Skandia

Campaign: Basket Activation at Westfield

Source: https://www.resume.se/marknadsforing/kampanj/basketlandslaget-motte-publiken-i-kopcentrum-halo-blev-tillfallig-basketarena/

Goal: Make basketball more accessible and create connections between the national team and the public.

Claim: Creating contexts where people can meet and be inspired.

Media: Digital Out of Home (DOOH)

Summary: Ahead of the World Cup qualifiers, Skandia and the Swedish Basketball Federation activated a basketball area at Westfield Mall of Scandinavia, allowing visitors to meet the men's national team, get autographs, and try the sport. The purpose was to enhance accessibility to basketball and facilitate interactions outside traditional arenas.

basketball brand activation public engagement