Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Sprite shoots for a fresh take on basketball with NBA stars

Brand: Sprite

Campaign: Never Stop Refreshing the Game

Source: https://www.marketing-interactive.com/sprite-shoots-for-a-fresh-take-on-basketball-with-nba-stars

Goal: Strengthen ties to basketball culture and reach fans through various experiences.

Claim: Never stop refreshing the game

Media: Television, digital games, interactive experiences, limited-edition product packaging

Summary: Sprite is launching a new global brand platform titled 'Never stop refreshing the game,' featuring NBA stars Nikola Jokić and Anthony Edwards. The campaign aims to strengthen Sprite's connection to basketball culture and will run until 2027, incorporating various media channels, digital experiences, and local community initiatives.

Global

Sprite Unites Jokić and Edwards in a Global Campaign that Goes Beyond the Basketball Court

Brand: Sprite

Campaign: Never Stop Refreshing the Game

Source: https://www.media-marketing.com/vijesti/sprite-spojio-jokica-i-edwardsa-u-globalnoj-kampanji-koja-izlazi-izvan-kosarkaskog-terena/

Goal: To showcase the diversity of basketball culture through different personalities and styles

Media: Television ads, limited edition cans, digital games, local basketball court initiatives

Summary: The campaign features Nikola Jokić as a stand-up comedian and aims to explore the contrasting personalities of Jokić and Anthony Edwards. Sprite is re-establishing its role as the official global partner of the NBA. The campaign aims to connect basketball culture with music, fashion, and youth culture through global athletes and local creators.

advertising basketball global campaign sports culture

New Zealand

BNZ Breakers names Colenso as new partner

Brand: BNZ Breakers

Campaign: Longshot

Source: https://stoppress.co.nz/campaigns/bnz-breakers-names-colenso-as-new-partner/

Goal: Reconnect with the club's roots and resonate with the next generation of fans

Claim: We’re proud to be on the BNZ Breakers’ team

Media: Film, Social Media

Summary: Colenso BBDO has partnered with the BNZ Breakers to develop a new brand identity that emphasizes basketball's cultural power in New Zealand, aiming to connect with fans and honor the team's history through a bold campaign, including the 'Longshot' hero film voiced by UFC champion Israel Adesanya.

basketball brand identity campaign

Japan

A Major Milestone That Happens Only Once: Alvark Tokyo Implements Audience Engagement Strategies for B Premier Opening

Brand: Alvark Tokyo

Campaign: Alvark Tokyo 2026-27 Opening Week

Source: https://www.advertimes.com/20261002/article559694/

Goal: Increase attendance and engage local community

Claim: Enjoy basketball with a beer after work

Media: Advertisements in commercial facilities and stations, events

Summary: Alvark Tokyo, participating in the B.LEAGUE PREMIER for the 2026-27 season, is launching various promotional activities including collaborations with fashion brands, advertising in local commercial facilities, and hosting events to attract fans and encourage them to enjoy basketball games after work. The campaign aims to make attending games a part of the daily routine for local workers.

basketball community engagement sports events

Uruguay

Harlem Globetrotters Celebrate 100 Years

Brand: Harlem Globetrotters

Campaign: 100th Anniversary Celebration

Source: https://infonegocios.biz/infoshow/harlem-globetrotters-celebra-100-anos-y-llegan-a-uy-con-su-diversion-y-mucho-basquetbol

Goal: Celebrate the 100th anniversary and entertain families

Claim: Not just a basketball game: an unforgettable experience for the whole family

Summary: The legendary Harlem Globetrotters are celebrating their 100th anniversary with an international tour, featuring two shows in Uruguay on November 4 and 5. This celebration includes the debut of a special centennial uniform and a matchup against their historic rivals, the Washington Generals. With a legacy of innovation and entertainment, the Globetrotters aim to inspire audiences in over 140 countries.

basketball entertainment family experience

United Arab Emirates

NBA Champion Tristan Thompson joins Dubai Basketball Front Office as Global Ambassador

Brand: Dubai Basketball

Campaign: Global Ambassador Initiative

Source: https://campaignme.com/nba-champion-tristan-thompson-joins-dubai-basketball-front-office-as-global-ambassador/

Goal: To enhance global visibility and basketball culture

Claim: Building Dubai as a global basketball hub

Summary: Dubai Basketball has appointed NBA Champion Tristan Thompson as Global Ambassador to enhance its international presence and basketball culture. Thompson will leverage his experience to improve the franchise's visibility, engage fans, and position Dubai as a key destination for elite basketball.

basketball global ambassador sports

Sweden

Skandia and the Swedish Basketball Federation Activate Basketball in Westfield

Brand: Skandia

Campaign: Basket Activation at Westfield

Source: https://www.resume.se/marknadsforing/kampanj/basketlandslaget-motte-publiken-i-kopcentrum-halo-blev-tillfallig-basketarena/

Goal: Make basketball more accessible and create connections between the national team and the public.

Claim: Creating contexts where people can meet and be inspired.

Media: Digital Out of Home (DOOH)

Summary: Ahead of the World Cup qualifiers, Skandia and the Swedish Basketball Federation activated a basketball area at Westfield Mall of Scandinavia, allowing visitors to meet the men's national team, get autographs, and try the sport. The purpose was to enhance accessibility to basketball and facilitate interactions outside traditional arenas.

basketball brand activation public engagement