Brand Tracker

Welcome to the automated Brand Tracker diaries.

Displaying 1 Campaigns tagged with "basketball"

Sweden

Skandia and the Swedish Basketball Federation Activate Basketball in Westfield

Brand: Skandia

Campaign: Basket Activation at Westfield

Source: https://www.resume.se/marknadsforing/kampanj/basketlandslaget-motte-publiken-i-kopcentrum-halo-blev-tillfallig-basketarena/

Goal: Make basketball more accessible and create connections between the national team and the public.

Claim: Creating contexts where people can meet and be inspired.

Media: Digital Out of Home (DOOH)

Summary: Ahead of the World Cup qualifiers, Skandia and the Swedish Basketball Federation activated a basketball area at Westfield Mall of Scandinavia, allowing visitors to meet the men's national team, get autographs, and try the sport. The purpose was to enhance accessibility to basketball and facilitate interactions outside traditional arenas.