Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Harlem Globetrotters Celebrate 100 Years

Campaign: 100th Anniversary Celebration

Source: https://infonegocios.biz/infoshow/harlem-globetrotters-celebra-100-anos-y-llegan-a-uy-con-su-diversion-y-mucho-basquetbol

Goal: Celebrate the 100th anniversary and entertain families

Claim: Not just a basketball game: an unforgettable experience for the whole family

Summary: The legendary Harlem Globetrotters are celebrating their 100th anniversary with an international tour, featuring two shows in Uruguay on November 4 and 5. This celebration includes the debut of a special centennial uniform and a matchup against their historic rivals, the Washington Generals. With a legacy of innovation and entertainment, the Globetrotters aim to inspire audiences in over 140 countries.

Italy

Mulino Bianco Relaunches Animabili for Back to School

Brand: Mulino Bianco

Campaign: The Return of Animabili

Source: https://brand-news.it/brand/alimentari/food/mulino-bianco-rilancia-gli-animabili-per-il-back-to-school-campagna-su-pack-materiali-pv-tv-social-e-dem/

Goal: To promote collectible Animabili products for back to school.

Claim: Animabili are the perfect play companions for an afternoon with friends.

Media: Packaging, Point of Sale materials, TV, Social Media, Email Marketing

Summary: Mulino Bianco is relaunching its collectible Animabili for the back-to-school season with eight new characters, each designed to enhance stationery. The multi-channel campaign includes limited edition packaging, point of sale materials, a short TV spot, as well as content on social media platforms such as Meta and TikTok, and an email marketing strategy. Consumers can participate in a contest by purchasing selected products and submitting unique codes for a chance to win collectible sets and a family experience at the Mulino Bianco factories.

back-to-school collectibles family experience Marketing Campaign

United States

Kraft Heinz, Disney enter long-term strategic marketing partnership

Brand: Kraft Heinz

Campaign: Together at Last

Source: https://www.marketingdive.com/news/kraft-heinz-disney-enter-long-term-strategic-marketing-partnership/825692/

Goal: To show up together in family moments and create lasting memories

Claim: Together at Last

Media: Video, social, digital

Summary: Kraft Heinz and Disney have formed a long-term strategic partnership that includes integrated marketing campaigns and digital content across Disney's media outlets, parks, and events. The campaign 'Together at Last,' created with agency Rethink, uses iconic elements from both brands to celebrate family moments and enhance everyday meals with Kraft Heinz products. The partnership will also feature new menu items and experiences at Disney parks and events.

family experience marketing collaboration strategic partnership