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Displaying 1 Campaigns tagged with "family-experience"
United States
Kraft Heinz, Disney enter long-term strategic marketing partnership
Goal: To show up together in family moments and create lasting memories
Claim: Together at Last
Media: Video, social, digital
Summary: Kraft Heinz and Disney have formed a long-term strategic partnership that includes integrated marketing campaigns and digital content across Disney's media outlets, parks, and events. The campaign 'Together at Last,' created with agency Rethink, uses iconic elements from both brands to celebrate family moments and enhance everyday meals with Kraft Heinz products. The partnership will also feature new menu items and experiences at Disney parks and events.