Campaign Diaries
Mulino Bianco opens a Bistrò in Milan. New launches in the pipeline.
Goal: To build brand awareness and present products in a different way
Media: OOH, digital, localized print
Summary: Mulino Bianco launched a temporary Bistrò in Milan from October 2 to 11, aimed at enhancing brand perception and providing a unique breakfast experience. The Bistrò features a gourmet menu created with chef Carlo Maria Ricci, along with activities for adults and children, emphasizing interaction with the brand. The initiative is not focused on immediate sales but rather on building the brand and understanding consumer engagement.
Campaign Diaries
No Brand Diaries found.
Mulino Bianco Relaunches Animabili for Back to School
Goal: To promote collectible Animabili products for back to school.
Claim: Animabili are the perfect play companions for an afternoon with friends.
Media: Packaging, Point of Sale materials, TV, Social Media, Email Marketing
Summary: Mulino Bianco is relaunching its collectible Animabili for the back-to-school season with eight new characters, each designed to enhance stationery. The multi-channel campaign includes limited edition packaging, point of sale materials, a short TV spot, as well as content on social media platforms such as Meta and TikTok, and an email marketing strategy. Consumers can participate in a contest by purchasing selected products and submitting unique codes for a chance to win collectible sets and a family experience at the Mulino Bianco factories.
Campaign Diaries
No Brand Diaries found.
