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Kraft Heinz and Disney Turn Famous Movie Scenes into Family Meals
Goal: To create a long-term strategic partnership between Kraft Heinz and Disney.
Media: Outdoor and digital formats
Summary: Kraft Heinz and Disney launched the 'Together at Last' campaign, which creatively blends well-known Disney symbols with Kraft Heinz products without traditional product placement. The campaign showcases a strategic partnership that extends beyond advertising, integrating into Disney parks, resorts, and fan events. Each visual presents how Kraft Heinz products seamlessly exist within Disney's world, with the first major activation set for the D23: The Ultimate Disney Fan Event in Anaheim.
Kraft Heinz, Disney enter long-term strategic marketing partnership
Goal: To show up together in family moments and create lasting memories
Claim: Together at Last
Media: Video, social, digital
Summary: Kraft Heinz and Disney have formed a long-term strategic partnership that includes integrated marketing campaigns and digital content across Disney's media outlets, parks, and events. The campaign 'Together at Last,' created with agency Rethink, uses iconic elements from both brands to celebrate family moments and enhance everyday meals with Kraft Heinz products. The partnership will also feature new menu items and experiences at Disney parks and events.