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Displaying 1 Campaigns tagged with "family-meals"
Croatia
Kraft Heinz and Disney Turn Famous Movie Scenes into Family Meals
Goal: To create a long-term strategic partnership between Kraft Heinz and Disney.
Media: Outdoor and digital formats
Summary: Kraft Heinz and Disney launched the 'Together at Last' campaign, which creatively blends well-known Disney symbols with Kraft Heinz products without traditional product placement. The campaign showcases a strategic partnership that extends beyond advertising, integrating into Disney parks, resorts, and fan events. Each visual presents how Kraft Heinz products seamlessly exist within Disney's world, with the first major activation set for the D23: The Ultimate Disney Fan Event in Anaheim.