Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

Japan’s First Disney Cruise – How Much Does It Cost?

Brand: Disney

Campaign: Disney Cruise Line – Disney Imagination

Source: https://www.advertimes.com/20261023/article561324/

Goal: To attract families and younger generations to cruise travel.

Claim: The first Disney Cruise setting sail from Japan.

Summary: Oriental Land, operator of Tokyo Disney Resort, announced on October 14 that its first-ever Disney Cruise, named 'Disney Imagination', will set sail in spring 2029. The aim is to appeal to Japanese families and younger generations with affordable pricing and short cruise options. The cruise will accommodate around 4,000 passengers, is designed to serve a diverse customer base, and will offer various themed dining and entertainment experiences while also changing the traditional long-term cruising tendencies that typically attract an older demographic.

Singapore

Oh, bother! Starbucks celebrates 100 years of Winnie the Pooh

Brand: Starbucks

Campaign: Winnie the Pooh 100th Anniversary Merchandise Collection

Source: https://www.marketing-interactive.com/oh-bother-starbucks-celebrates-100-years-of-winnie-the-pooh

Goal: Celebrate the 100th anniversary of Winnie the Pooh with merchandise

Claim: For a century, Winnie the Pooh has reminded us to be kind, stay curious, and keep a little honey in your heart.

Media: Starbucks stores, LazMall, online sales

Summary: Starbucks is launching a limited-edition merchandise collection on October 20 to celebrate the 100th anniversary of Winnie the Pooh. The collection includes drinkware and accessories inspired by Pooh and his friends, designed to evoke nostalgia and appeal to both longtime fans and new audiences. It aims to bring warmth and connection to everyday routines, available in several Asia Pacific markets.

anniversary collaboration Disney merchandise nostalgia

Global

Ka-chow! F1 puts Pixar’s Lightning McQueen in the fast lane

Brand: Disney and Pixar

Campaign: Formula 1 x Disney

Source: https://www.marketing-interactive.com/ka-chow-f1-puts-pixar-s-lightning-mcqueen-in-the-fast-lane

Goal: To celebrate the 20th anniversary of Cars and connect Formula 1 with Disney fans.

Media: Merchandise, apparel, collectibles, experiential events

Summary: Formula 1 is collaborating with Disney and Pixar to bring Lightning McQueen to the Italian Grand Prix at Monza, celebrating the 20th anniversary of the Cars franchise. The event will feature a special appearance by Lightning McQueen and a custom livery for the official FIA Formula 1 safety car inspired by Cars. Fans will enjoy shopping a special collection of Cars-themed merchandise during the race weekend, marking a significant crossover between motorsport and popular culture.

Cars Disney Formula 1 motorsport Pixar

Global

The short film of Disney World’s World Princess Week gives a new twist to ‘happily ever after’

Brand: Disney

Campaign: Create Your World

Source: https://www.adlatina.com/publicidad/el-corto-de-la-semana-mundial-de-las-princesas-de-disney-world-le-da-un-nuevo-giro-al-felices-para-siempre

Goal: Celebrate the longevity of childhood imagination and friendship inspired by Disney princesses

Claim: Once a princess, always a princess

Media: Disney+, YouTube

Summary: Disney's World Princess Week features a short film titled 'Once a princess, always a princess', directed by Alex Prager, illustrating how childhood passions can accompany fans into adulthood and parenthood. The story follows two girls who bond over their love for Disney princesses, transforming their everyday adventures into imaginative worlds. The film emphasizes traditional filmmaking techniques, showcasing elaborate sets inspired by Disney films and features an original score recorded with an orchestra.

Animation children's imagination Disney friendship

Global

Global Campaign: With This Delightful Tearjerker, Disney Celebrates Princess Week

Brand: Disney

Campaign: Princess Week

Source: https://www.horizont.net/medien/nachrichten/globale-kampagne-mit-diesem-herrlichen-schmachtfetzen-feiert-disney-die-prinzessinnenwoche-235429

Goal: Celebrate Princess Week

Summary: Disney is celebrating Princess Week with a heartfelt campaign featuring various princesses, highlighting their stories and virtues. The campaign aims to inspire joy and celebration among fans of all ages.

Disney Princess Week

Global

Formula E accelerates on streaming and arrives at Disney+

Brand: Formula E

Campaign: Streaming Partnership with Disney+

Source: https://www.imagensdemarca.pt/artigo/formula-e-acelera-no-streaming-e-chega-ao-disney/

Goal: Expand international reach of the Formula E championship

Claim: A historic moment for Formula E

Media: Disney+, ESPN+

Summary: The Formula E championship is set to arrive on Disney+ starting the 2026/27 season, following a multi-year agreement that will allow viewers to watch all races live in most international markets. This partnership signifies a new step in the championship's international expansion, coinciding with the debut of the new GEN4 race cars, which are the fastest and most powerful in the history of Formula E.

Disney Formula E international expansion streaming

Global

Disney Looks to Make Disney+ the ‘Digital Centerpiece’ of Company

Brand: Disney

Campaign: Disney+ Digital Centerpiece

Source: https://www.adweek.com/convergent-tv/disney-looks-to-make-disney-the-digital-centerpiece-of-company/

Goal: To strengthen Disney+ as the central digital platform of the company

Claim: Disney+ to be the digital centerpiece of The Walt Disney Company

Media: Streaming service, digital engagement

Summary: Disney executives announced during the Q3 earnings report a focus on strengthening Disney+ as the flagship digital platform, aiming to make it the 'digital centerpiece' of the company. The entertainment unit showed a revenue increase, signaling positive growth for Disney's core services.

Disney entertainment streaming

Croatia

Kraft Heinz and Disney Turn Famous Movie Scenes into Family Meals

Brand: Kraft Heinz

Campaign: Together at Last

Source: https://www.media-marketing.com/vijesti/kraft-heinz-i-disney-pretvorili-su-poznate-filmske-prizore-u-porodicne-obroke/

Goal: To create a long-term strategic partnership between Kraft Heinz and Disney.

Media: Outdoor and digital formats

Summary: Kraft Heinz and Disney launched the 'Together at Last' campaign, which creatively blends well-known Disney symbols with Kraft Heinz products without traditional product placement. The campaign showcases a strategic partnership that extends beyond advertising, integrating into Disney parks, resorts, and fan events. Each visual presents how Kraft Heinz products seamlessly exist within Disney's world, with the first major activation set for the D23: The Ultimate Disney Fan Event in Anaheim.

advertising campaign Disney family meals Kraft Heinz strategic partnership