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Japan

Japan’s First Disney Cruise – How Much Does It Cost?

Brand: Disney

Campaign: Disney Cruise Line – Disney Imagination

Source: https://www.advertimes.com/20261023/article561324/

Goal: To attract families and younger generations to cruise travel.

Claim: The first Disney Cruise setting sail from Japan.

Summary: Oriental Land, operator of Tokyo Disney Resort, announced on October 14 that its first-ever Disney Cruise, named 'Disney Imagination', will set sail in spring 2029. The aim is to appeal to Japanese families and younger generations with affordable pricing and short cruise options. The cruise will accommodate around 4,000 passengers, is designed to serve a diverse customer base, and will offer various themed dining and entertainment experiences while also changing the traditional long-term cruising tendencies that typically attract an older demographic.