Welcome to the automated Brand Tracker diaries.
NZME launches new podcast with PJ Harding and Caitlin Marett
Source: https://stoppress.co.nz/news/nzme-launches-new-podcast-with-pj-harding-and-caitlin-marett/
Goal: To showcase meaningful friendships through honest conversations.
Media: iHeartRadio, podcast platforms
Summary: NZME has launched a new podcast titled Daze of Our Lives, hosted by Polly 'PJ' Harding and Caitlin Marett. This weekly podcast features unfiltered conversations between the longtime friends, aiming to highlight the essence of enduring friendships. The show is a reimagining of Harding's earlier podcast, Slow It Down, and seeks to engage listeners through personal stories and laughter. The first episode is available on iHeartRadio and other major podcast platforms.
The short film of Disney World’s World Princess Week gives a new twist to ‘happily ever after’
Goal: Celebrate the longevity of childhood imagination and friendship inspired by Disney princesses
Claim: Once a princess, always a princess
Media: Disney+, YouTube
Summary: Disney's World Princess Week features a short film titled 'Once a princess, always a princess', directed by Alex Prager, illustrating how childhood passions can accompany fans into adulthood and parenthood. The story follows two girls who bond over their love for Disney princesses, transforming their everyday adventures into imaginative worlds. The film emphasizes traditional filmmaking techniques, showcasing elaborate sets inspired by Disney films and features an original score recorded with an orchestra.
CrossCountry ‘Take us on your journey’ by McCann Birmingham
Source: https://www.campaignlive.co.uk/article/crosscountry-take-us-journey-mccann-birmingham/1966695
Goal: Show the importance of friendship and support
Claim: Take us on your journey
Summary: Train operator CrossCountry is continuing its 'Take us on your journey' brand platform, highlighting the lengths friends will go to for one another.
