Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Preview: Gut and DiDi Turn Availability into the Perfect Exit

Brand: DiDi

Campaign: You Ask. You Go.

Source: https://www.adlatina.com/publicidad/preestreno-gut-y-didi-convierten-la-disponibilidad-en-la-mejor-salida

Goal: To showcase the availability and speed of DiDi's services in everyday situations

Claim: You Ask. You Go.

Media: Television, digital, and outdoor advertising throughout Argentina

Summary: The campaign 'You Ask. You Go.' by DiDi, created with Gut Buenos Aires, highlights the availability of drivers and quick response times through humorous everyday scenarios. It uses relatable situations where the arrival of a DiDi notification presents an opportunity to leave situations just when needed. Featuring short, agile commercials, the campaign aims to communicate the convenience of DiDi in a light-hearted and engaging manner.

Spain

Renfe Recovers Its Historic ‘Cookie’ to Present the Renewal of Its Ticket Sales System

Brand: Renfe

Campaign: Revival of the historical cookie

Source: https://www.reasonwhy.es/actualidad/nueva-renfe-identidad-corporativa-galleta-rediseno-sistema-venta-billetes

Goal: Present the renewal of ticket sales system

Summary: Renfe is reviving its historic 'cookie' to present the renewal of its ticket sales system, engaging users with digital forms of personality expression.

digital marketing transportation

New Zealand

Auckland Transport and Thompson Spencer celebrate CRL opening

Brand: Auckland Transport

Campaign: All aboard

Source: https://stoppress.co.nz/campaigns/auckland-transport-and-thompson-spencer-celebrate-crl-opening/

Goal: To celebrate the opening of the City Rail Link and promote community connectivity.

Claim: All aboard

Media: large-format dynamic digital billboards

Summary: Auckland Transport and Thompson Spencer launched the 'All aboard' campaign to celebrate the opening of the City Rail Link on September 13. The campaign showcased 10 groups of Aucklanders over 10 days, highlighting the communities connected by the new rail network and emphasizing the impact of the infrastructure on daily life in Auckland.

City Rail Link community infrastructure transportation

Uruguay

Colonia Express shakes things up and demands ANP to purchase the current pontoon or a new one

Brand: Colonia Express

Campaign: Signature collection campaign to operate Montevideo – Buenos Aires route

Source: https://infonegocios.biz/plus/colonia-express-patea-el-tablero-y-exige-a-la-anp-la-compra-del-ponton-actual-o-uno-nuevo

Goal: To operate the Montevideo – Buenos Aires route by demanding infrastructure support

Summary: Colonia Express is urging the National Ports Administration (ANP) to enforce the Port Law to provide the necessary port infrastructure for their operations on the Montevideo – Buenos Aires route. Despite being ready for over a year, the company is facing delays and financial losses, initiating a petition campaign to advocate for their operational rights.

Maritime infrastructure political advocacy transportation

Japan

Find my Tokyo.

Brand: Tokyo Metro

Campaign: Find my Tokyo.

Source: https://www.advertimes.com/20260821/article554525/

Goal: Promote the attractions of Tokyo.

Media: Television, Web, Social Media (Facebook, Instagram)

Summary: Tokyo Metro is launching a new commercial titled 'Akasaka: The Beginning of a Sophisticated Life' for their 'Find my Tokyo.' campaign, which will start airing in the Kanto region on August 21. The ad features actress Kasumi Arimura exploring the luxurious Akasaka area, experiencing unique local offerings such as traditional sweets and zen meditation, highlighting a sophisticated lifestyle. The commercial's background music is a new song by singer-songwriter Aimyon, further enhancing the narrative of contemporary adult life in Akasaka.

advertising lifestyle Tokyo transportation

Germany

Why carry half a wardrobe when you can order Uber?

Brand: Uber

Campaign: oder aber Uber

Source: https://www.media-marketing.com/vijesti/zasto-nositi-pola-ormara-kada-mozete-naruciti-uber/

Goal: To highlight the convenience of using Uber over traditional routines.

Claim: oder aber Uber

Media: Television, digital, DOOH, social media

Summary: Uber and Serviceplan launched the campaign 'oder aber Uber', presenting humorous documentaries about everyday habits that often skip the convenience of using Uber. Featuring scenarios around dressing for the weather and typical outings, the campaign encourages people to rethink their movement choices, emphasizing that Uber is a viable alternative.

advertising humor transportation

United Kingdom

CrossCountry ‘Take us on your journey’ by McCann Birmingham

Brand: CrossCountry

Campaign: Take us on your journey

Source: https://www.campaignlive.co.uk/article/crosscountry-take-us-journey-mccann-birmingham/1966695

Goal: Show the importance of friendship and support

Claim: Take us on your journey

Summary: Train operator CrossCountry is continuing its 'Take us on your journey' brand platform, highlighting the lengths friends will go to for one another.

advertising friendship transportation

Japan

Just Half a Day After the Kumamoto Earthquake, JAL Could Operate Emergency Flights the Next Day Thanks to 15 Years of Preparedness

Brand: Japan Airlines (JAL)

Campaign: Emergency Flights Response

Source: https://www.advertimes.com/20260810/article553685/

Goal: To provide rapid transportation in response to a natural disaster.

Claim: Quick provision of transportation as a lifeline.

Media: Social Media, Website

Summary: Following the Kumamoto earthquake on July 28, Japan Airlines (JAL) announced emergency flights between Fukuoka and Kagoshima the next morning, just half a day after the disaster, to assist people who were stranded or needed to check on family. With the ground transportation system heavily disrupted, JAL decided to operate extra flights to continue supporting travel needs. The response was possible due to the preparedness measures in place for disaster situations.

earthquake relief emergency response Japan Airlines transportation

New Zealand

Auckland Transport maps out City Rail Link campaign

Brand: Auckland Transport

Campaign: The map moment

Source: https://stoppress.co.nz/campaigns/auckland-transport-maps-out-city-rail-link-campaign/

Goal: Increase awareness and understanding of the City Rail Link's impact on travel in Auckland

Claim: Bringing you closer

Media: billboards, bus shelters, mall hoardings, digital, social, video, and a fully wrapped bus

Summary: Auckland Transport has launched 'The map moment', a campaign aimed at increasing awareness and understanding of the City Rail Link, highlighting its transformative impact on travel and connectivity in Auckland through a reimagined rail network map.

Auckland Transport City Rail Link public transport transportation

Japan

Why is the final day of Doctor Yellow not disclosed? JR West Japan’s farewell method to prevent a ‘rush’ while saying ‘come to see it.’

Brand: JR West Japan

Campaign: Farewell to Doctor Yellow T5

Source: https://www.advertimes.com/20260707/article549867/

Goal: To inform and prepare users for the retirement of the Doctor Yellow T5 while preventing overwhelming crowds.

Claim: Come to see it

Summary: JR West Japan announced on June 22 that the Doctor Yellow T5 shinkansen inspection train will retire, ceasing regular operations in January 2027, with special events leading up to it. The specific final operation date will not be disclosed to minimize crowding, as the T5 has been a rare and beloved presence among rail fans. This strategy aims to distribute the attendance of those wanting to catch a final glimpse of the T5.

public relations railway inspection transportation