Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Premiere: Mostro, Pluma Agency and Ariel propose to live without worrying about stains

Brand: Ariel

Campaign: La vida mancha

Source: https://www.adlatina.com/publicidad/preestreno-mostro-pluma-agency-y-ariel-propone-vivir-sin-preocuparse-por-las-manchas

Goal: To encourage people to live freely without worrying about stains.

Claim: Number 1 in stain removal

Media: television, digital platforms, CTV, streaming, outdoor

Summary: Ariel, in collaboration with Pluma Agency, is launching the campaign 'La vida mancha' which emphasizes that getting stained is a natural part of living. The campaign encourages individuals to focus on important moments while Ariel takes care of tough stains, reinforcing its leadership in stain removal.

Japan

Find my Tokyo.

Brand: Tokyo Metro

Campaign: Find my Tokyo.

Source: https://www.advertimes.com/20260821/article554525/

Goal: Promote the attractions of Tokyo.

Media: Television, Web, Social Media (Facebook, Instagram)

Summary: Tokyo Metro is launching a new commercial titled 'Akasaka: The Beginning of a Sophisticated Life' for their 'Find my Tokyo.' campaign, which will start airing in the Kanto region on August 21. The ad features actress Kasumi Arimura exploring the luxurious Akasaka area, experiencing unique local offerings such as traditional sweets and zen meditation, highlighting a sophisticated lifestyle. The commercial's background music is a new song by singer-songwriter Aimyon, further enhancing the narrative of contemporary adult life in Akasaka.

advertising lifestyle Tokyo transportation

New Zealand

Oceania celebrates freedom of retirement in new campaign via Pitchblack Partners

Brand: Oceania

Campaign: Feel free

Source: https://stoppress.co.nz/campaigns/oceania-celebrates-freedom-of-retirement-in-new-campaign-via-pitchblack-partners/

Goal: To celebrate the freedom of retirement living

Claim: Feel free

Media: TV, VOD, OOH, digital

Summary: Oceania's new campaign, 'Feel free', showcases the joys of retirement living through the character Morrie, who enjoys a range of leisurely activities without the burden of household chores. The campaign emphasizes the freedom and fulfillment that come from choosing a retirement lifestyle at Oceania, focusing on personal enjoyment and connection with others.

freedom lifestyle Oceania Pitchblack Partners retirement

New: Archer Troy presents the end of the trilogy ‘The Smile of My Craving’ for Maruchan Soups

Brand: Sopas Maruchan

Campaign: La Sonrisa de mi Antojo

Source: https://www.adlatina.com/publicidad/nuevo-archer-troy-presenta-el-final-de-la-triloga-la-sonrisa-de-mi-antojo-para-sopas-maruchan

Goal: To remind people to take a moment to enjoy life despite its fast pace

Claim: For every moment, there will always be a Sopas Maruchan

Media: Digital media

Summary: Archer Troy presents the final part of its campaign 'La Sonrisa de mi Antojo' for Sopas Maruchan, highlighting that despite the fast pace of life, there is always time to pause and enjoy moments with friends and entertainment.

advertising lifestyle soup