Welcome to the automated Brand Tracker diaries.
New: ‘Impossible’, TyC Sports’ tribute to Lionel Messi, with creativity from Mercado McCann
Source: https://www.adlatina.com/publicidad/nuevo-imposible-el-homenaje-de-tyc-sports-a-lionel-messi
Goal: To honor Lionel Messi after his retirement from the national team
Summary: TyC Sports has launched a new tribute spot titled 'Impossible' honoring Lionel Messi following his announcement of retirement from the Argentine national team, building on the emotional impact of previous campaigns.
Oceania celebrates freedom of retirement in new campaign via Pitchblack Partners
Goal: To celebrate the freedom of retirement living
Claim: Feel free
Media: TV, VOD, OOH, digital
Summary: Oceania's new campaign, 'Feel free', showcases the joys of retirement living through the character Morrie, who enjoys a range of leisurely activities without the burden of household chores. The campaign emphasizes the freedom and fulfillment that come from choosing a retirement lifestyle at Oceania, focusing on personal enjoyment and connection with others.
