Welcome to the automated Brand Tracker diaries.
New: TyC Sports, Mercado McCann and a Movie Ending for Messi
Source: https://www.adlatina.com/publicidad/nuevo-tyc-sports-mercado-mccann-y-un-final-de-pelcula-para-messi
Goal: To honor Lionel Messi on his farewell from the Argentine National Team
Claim: Explaining the inexplicable
Summary: The campaign 'Extraterrestrial' by TyC Sports, created by Mercado McCann, pays tribute to Lionel Messi on the day of his farewell from the Argentine National Team. It opens with an image of the Monumental stadium, capturing a moment that is difficult to explain for mortal beings.
New: ‘Impossible’, TyC Sports’ tribute to Lionel Messi, with creativity from Mercado McCann
Source: https://www.adlatina.com/publicidad/nuevo-imposible-el-homenaje-de-tyc-sports-a-lionel-messi
Goal: To honor Lionel Messi after his retirement from the national team
Summary: TyC Sports has launched a new tribute spot titled 'Impossible' honoring Lionel Messi following his announcement of retirement from the Argentine national team, building on the emotional impact of previous campaigns.
