Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Auckland Transport and Thompson Spencer celebrate CRL opening

Brand: Auckland Transport

Campaign: All aboard

Source: https://stoppress.co.nz/campaigns/auckland-transport-and-thompson-spencer-celebrate-crl-opening/

Goal: To celebrate the opening of the City Rail Link and promote community connectivity.

Claim: All aboard

Media: large-format dynamic digital billboards

Summary: Auckland Transport and Thompson Spencer launched the 'All aboard' campaign to celebrate the opening of the City Rail Link on September 13. The campaign showcased 10 groups of Aucklanders over 10 days, highlighting the communities connected by the new rail network and emphasizing the impact of the infrastructure on daily life in Auckland.

New Zealand

City Rail Link meets New Zealand Fashion Week in new Thompson Spencer campaign

Brand: Auckland Transport

Campaign: Auckland in style. Tāmaki Makaurau in motion

Source: https://stoppress.co.nz/campaigns/city-rail-link-meets-new-zealand-fashion-week-in-new-thompson-spencer-campaign/

Goal: Showcase public transport as a stylish way to move around Auckland

Claim: The City Rail Link is about connecting people to the best of Auckland

Media: YouTube, Meta, TikTok

Summary: Auckland Transport and Thompson Spencer have launched a campaign for New Zealand Fashion Week, showcasing public transport as a stylish and convenient way to navigate the city. The initiative features models transitioning from everyday commuters to runway icons, promoting the newly developed Te Waihorotiu Station and celebrating NZFW’s 25th anniversary. The campaign emphasizes the role of the City Rail Link in connecting Aucklanders to cultural events.

Auckland City Rail Link fashion New Zealand Fashion Week public transport

New Zealand

Auckland Transport maps out City Rail Link campaign

Brand: Auckland Transport

Campaign: The map moment

Source: https://stoppress.co.nz/campaigns/auckland-transport-maps-out-city-rail-link-campaign/

Goal: Increase awareness and understanding of the City Rail Link's impact on travel in Auckland

Claim: Bringing you closer

Media: billboards, bus shelters, mall hoardings, digital, social, video, and a fully wrapped bus

Summary: Auckland Transport has launched 'The map moment', a campaign aimed at increasing awareness and understanding of the City Rail Link, highlighting its transformative impact on travel and connectivity in Auckland through a reimagined rail network map.

Auckland Transport City Rail Link public transport transportation