Brand Tracker

Welcome to the automated Brand Tracker diaries.

Switzerland

Kind regards: The chauffeur is also a passenger

Brand: VBZ

Campaign: Züri Love

Source: https://www.persoenlich.com/prcorporate-communication/der-chauffeur-ist-auch-ein-fahrgast

Goal: To raise awareness for jobs in public transport in the city of Zurich

Media: VBZ-owned websites and various owned channels

Summary: Freundliche Grüsse has created a new campaign film for VBZ titled 'With the Tram to Work'. The short film is part of the 'Züri Love' campaign showcasing employees' personal Zurich experiences and follows the protagonist Saverio on his daily commute. It depicts his journey from a passenger to a driver, illustrating the opportunities in public transport careers.

Germany

Marketing stunt with red line: HVV commissions Jung von Matt – and demands respect among passengers

Brand: HVV

Campaign: Respect among passengers

Source: https://www.horizont.net/agenturen/nachrichten/marketing-stunt-mit-roter-linie-hvv-beauftragt-jung-von-matt—und-fordert-respekt-unter-fahrgaesten-ein-235879

Goal: Promote respect among public transport passengers

Claim: Respect among passengers

Summary: The HVV has commissioned the agency Jung von Matt to launch a marketing stunt aimed at promoting respect among passengers using public transport. The campaign emphasizes the importance of mutual respect in shared spaces.

Marketing Campaign public transport

Portugal

FlixBus Begins Operations at Sete Rios Terminal on September 29

Brand: FlixBus

Campaign: Operation Launch at Sete Rios Terminal

Source: https://www.imagensdemarca.pt/artigo/flixbus-inicia-operacao-no-terminal-de-sete-rios-a-29-de-setembro/

Goal: To ensure equitable access to the Sete Rios terminal

Summary: FlixBus will commence operations at the Sete Rios terminal in Lisbon on September 29 with a limited schedule of 23 daily services. Despite this start, the company highlights that the authorized volume does not reflect the terminal's total capacity, and it will continue advocating for fair access according to the court's full decision. The initial service offerings represent only 1.9% of the terminal's claimed capacity, and there are operational constraints during peak hours.

FlixBus Lisbon public transport Terminal Operations

Germany

Behave as if Mom is Watching: KNSK and ODEG Let ‘Mom’ Ensure More Consideration on Trains

Brand: ODEG

Campaign: Mutti for More Consideration on Trains

Source: https://www.horizont.net/agenturen/nachrichten/benimm-dich-als-waere-mutti-dabei-knsk-und-odeg-lassen-mutti-fuer-mehr-ruecksicht-im-zug-sorgen-235808

Goal: To promote consideration and respect among train passengers

Claim: Behave as if Mom is watching

Media: Not specified

Summary: The campaign by KNSK and ODEG aims to enhance courteous behavior among train passengers by invoking the image of 'Mom' to encourage more respect and consideration in the train environment. The slogan, 'Behave as if Mom is watching,' serves as a reminder to passengers to act kindly towards one another.

campaign for respect public transport

Belgium

STIB and AKQA Brussels Celebrate 50 Years of the Brussels Metro

Brand: STIB

Campaign: Celebration of 50 Years of the Brussels Metro

Source: https://pub.be/fr/la-stib-et-akqa-brussels-celebrent-les-50-ans-du-metro-bruxellois/

Goal: To celebrate the 50th anniversary of the Brussels Metro

Summary: The STIB and AKQA Brussels have launched a campaign to celebrate the 50th anniversary of the Brussels Metro, highlighting this significant milestone for the transit system.

50th Anniversary Brussels Metro public transport

New Zealand

City Rail Link meets New Zealand Fashion Week in new Thompson Spencer campaign

Brand: Auckland Transport

Campaign: Auckland in style. Tāmaki Makaurau in motion

Source: https://stoppress.co.nz/campaigns/city-rail-link-meets-new-zealand-fashion-week-in-new-thompson-spencer-campaign/

Goal: Showcase public transport as a stylish way to move around Auckland

Claim: The City Rail Link is about connecting people to the best of Auckland

Media: YouTube, Meta, TikTok

Summary: Auckland Transport and Thompson Spencer have launched a campaign for New Zealand Fashion Week, showcasing public transport as a stylish and convenient way to navigate the city. The initiative features models transitioning from everyday commuters to runway icons, promoting the newly developed Te Waihorotiu Station and celebrating NZFW’s 25th anniversary. The campaign emphasizes the role of the City Rail Link in connecting Aucklanders to cultural events.

Auckland City Rail Link fashion New Zealand Fashion Week public transport

New Zealand

Auckland Transport launches new rail level crossing safety campaign

Brand: Auckland Transport

Campaign: Danger Zone

Source: https://stoppress.co.nz/campaigns/auckland-transport-launches-new-rail-level-crossing-safety-campaign/

Goal: To remind Aucklanders to stop, look, and listen before crossing rail tracks.

Claim: Be aware of the 'Danger zone' at level crossings.

Media: Posters, street furniture, train interiors, pavement decals, social media, community engagement activities

Summary: Auckland Transport's new 'Danger zone' campaign, created by their in-house agency Creative@AT, aims to raise rail level crossing safety awareness using engaging children-inspired monsters. The campaign emphasizes the need for cautious behavior at rail crossings, targeting various commuters and local communities as train services increase.

community awareness public transport rail safety

New Zealand

Auckland Transport maps out City Rail Link campaign

Brand: Auckland Transport

Campaign: The map moment

Source: https://stoppress.co.nz/campaigns/auckland-transport-maps-out-city-rail-link-campaign/

Goal: Increase awareness and understanding of the City Rail Link's impact on travel in Auckland

Claim: Bringing you closer

Media: billboards, bus shelters, mall hoardings, digital, social, video, and a fully wrapped bus

Summary: Auckland Transport has launched 'The map moment', a campaign aimed at increasing awareness and understanding of the City Rail Link, highlighting its transformative impact on travel and connectivity in Auckland through a reimagined rail network map.

Auckland Transport City Rail Link public transport transportation