Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Metropolitano de Lisboa Hosted the UTOPIA by Cata Vassalo Show: ‘An Incredible Space’

Campaign: UTOPIA by Cata Vassalo

Source: https://www.imagensdemarca.pt/artigo/metropolitano-de-lisboa-foi-palco-do-desfile-utopia-by-cata-vassalo-um-espaco-incrivel/

Goal: To showcase the intersection of fashion and industrial work

Claim: Art and craftsmanship blend in unexpected spaces

Summary: The UTOPIA by Cata Vassalo fashion show transformed the Metropolitano de Lisboa's workshop space into a unique venue, merging the worlds of heavy engineering and fine craftsmanship in jewelry and fashion. This event represents a historical partnership that emphasizes the role of art in the Lisbon Metro's identity.

Portugal

FlixBus Begins Operations at Sete Rios Terminal on September 29

Brand: FlixBus

Campaign: Operation Launch at Sete Rios Terminal

Source: https://www.imagensdemarca.pt/artigo/flixbus-inicia-operacao-no-terminal-de-sete-rios-a-29-de-setembro/

Goal: To ensure equitable access to the Sete Rios terminal

Summary: FlixBus will commence operations at the Sete Rios terminal in Lisbon on September 29 with a limited schedule of 23 daily services. Despite this start, the company highlights that the authorized volume does not reflect the terminal's total capacity, and it will continue advocating for fair access according to the court's full decision. The initial service offerings represent only 1.9% of the terminal's claimed capacity, and there are operational constraints during peak hours.

FlixBus Lisbon public transport Terminal Operations

Portugal

To discover Lisbon, one must get lost

Brand: Associação Turismo de Lisboa

Campaign: To discover Lisbon, one must get lost

Source: https://www.imagensdemarca.pt/artigo/para-descobrir-lisboa-e-preciso-perder-se-nova-campanha-leva-a-capital-aos-mercados-internacionais/

Goal: Promote Lisbon as a diverse and sophisticated tourist destination.

Claim: To discover Lisbon, one must get lost

Media: Instagram, YouTube, Facebook

Summary: The Associação Turismo de Lisboa has launched an international campaign titled 'To discover Lisbon, one must get lost', aimed at promoting the capital in strategic markets like Brazil, the USA, Argentina, and China. The campaign invites tourists to explore beyond the well-known paths, highlighting Lisbon's historical and contemporary heritage, culture, and local traditions. The goal is not just to attract more visitors but to enhance the quality and value of tourism in the region.

cultural diversity international campaign Lisbon tourism

“We are where our audience is”: Delta Coffee House Experience arrives at Cais do Sodré

Brand: Delta Coffee

Campaign: Delta Coffee House Experience

Source: https://www.imagensdemarca.pt/artigo/nos-estamos-onde-temos-o-nosso-publico-delta-coffee-house-experience-chega-ao-cais-do-sodre/

Goal: Enhance brand presence in Lisbon and provide a unique coffee experience.

Summary: Delta Coffee has opened its sixth Coffee House Experience location in Cais do Sodré, Lisbon, aiming to strengthen its presence in the city with a space designed to celebrate coffee culture and offer a differentiated experience to consumers. The new location features various coffee blends and preparation methods, alongside a menu of functional drinks and light meals, reflecting a growing appreciation for coffee among consumers.

brand expansion coffee experience Lisbon new location