Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

As Long As There Is Music to Sing, There Are Connections to Make

Brand: Nos

Campaign: NOS Sings to Another & Not to the Same

Source: https://www.imagensdemarca.pt/artigo/enquanto-houver-musica-para-cantar-ha-ligacoes-para-criar/

Goal: To celebrate diversity and connections through music

Summary: The project 'NOS Sings to Another & Not to the Same' by NOS invites artists from different musical backgrounds to reinterpret each other's work, creating an intimate celebration of Portuguese music's diversity. The third season's first episode features Jorge Palma performing a song by Carminho, serving as a tribute and highlighting music's power to forge lasting connections.

Portugal

To discover Lisbon, one must get lost

Brand: Associação Turismo de Lisboa

Campaign: To discover Lisbon, one must get lost

Source: https://www.imagensdemarca.pt/artigo/para-descobrir-lisboa-e-preciso-perder-se-nova-campanha-leva-a-capital-aos-mercados-internacionais/

Goal: Promote Lisbon as a diverse and sophisticated tourist destination.

Claim: To discover Lisbon, one must get lost

Media: Instagram, YouTube, Facebook

Summary: The Associação Turismo de Lisboa has launched an international campaign titled 'To discover Lisbon, one must get lost', aimed at promoting the capital in strategic markets like Brazil, the USA, Argentina, and China. The campaign invites tourists to explore beyond the well-known paths, highlighting Lisbon's historical and contemporary heritage, culture, and local traditions. The goal is not just to attract more visitors but to enhance the quality and value of tourism in the region.

cultural diversity international campaign Lisbon tourism