Nos – Show me the case

Campaign Diaries

Portugal

As Long As There Is Music to Sing, There Are Connections to Make

Brand: Nos

Campaign: NOS Sings to Another & Not to the Same

Source: https://www.imagensdemarca.pt/artigo/enquanto-houver-musica-para-cantar-ha-ligacoes-para-criar/

Goal: To celebrate diversity and connections through music

Summary: The project 'NOS Sings to Another & Not to the Same' by NOS invites artists from different musical backgrounds to reinterpret each other's work, creating an intimate celebration of Portuguese music's diversity. The third season's first episode features Jorge Palma performing a song by Carminho, serving as a tribute and highlighting music's power to forge lasting connections.

Campaign Diaries

No Brand Diaries found.

Portugal

Encounters that Leave a Mark

Brand: Nos

Campaign: NOS Canta a Outro & Não ao Mesmo

Source: https://www.imagensdemarca.pt/artigo/encontros-que-deixam-marca/

Goal: To connect artists and audiences and strengthen the relationship with Portuguese music.

Summary: The article discusses various initiatives that connect brands, territories, and people in Portugal, including a literary tourism project in Óbidos, NOS's music reinterpretation project, Lidl's pet food campaign and charity initiative, Worten's training campus for commercial strategy development, and consumer behavior changes regarding savings and loyalty programs.

Campaign Diaries

No Brand Diaries found.

charity consumer behavior literature music

Portugal

NOS introduces six content creators as ‘reinforcements’ for the new football season

Brand: Nos

Campaign: Creators for the 2026/27 Football Season

Source: https://www.imagensdemarca.pt/artigo/nos-apresenta-seis-criadores-de-conteudo-como-reforcos-para-a-nova-temporada-de-futebol/

Goal: To strengthen the brand's presence in football and offer concrete experiences to fans.

Claim: If it's important to you, it's important to us.

Media: Digital films, social media

Summary: NOS launches a campaign for the 2026/27 football season, introducing six content creators as ambassadors for SL Benfica and Sporting CP. The campaign includes digital films and Creators’ Cards, aiming to engage fans with exclusive content and experiences throughout the season.

Campaign Diaries

No Brand Diaries found.

Brand Ambassadors content creation Football

Portugal

“To Give a Greeting” to Fiber: NOS Celebrates Algarvian Expressions in New Campaign

Brand: Nos

Campaign: Dar de vaia

Source: https://www.imagensdemarca.pt/artigo/dar-de-vaia-a-fibra-nos-celebra-expressoes-algarvias-em-nova-campanha/

Goal: To reinforce proximity with the local residents and show that their next-generation fiber is available across the Algarve.

Claim: A genuine connection to the Algarve residents.

Media: Outdoors

Summary: NOS has launched a campaign in the Algarve that focuses on local expressions and dialects to announce the availability of their next-generation fiber across the region. By using familiar terminology, the brand aims to connect with local inhabitants and emphasize their presence in nearly 400,000 households. The campaign, created by Havas, is featured on billboards throughout the Algarve, celebrating the region's linguistic identity.

Campaign Diaries

No Brand Diaries found.

advertising_campaign fiber_optics local_identity

Portugal

NOS Launches Summer Campaign Dedicated to Artificial Intelligence with José Condessa

Brand: Nos

Campaign: Summer Campaign Dedicated to Artificial Intelligence

Source: https://www.imagensdemarca.pt/artigo/nos-lanca-campanha-de-verao-dedicada-a-inteligencia-artificial-com-jose-condessa/

Goal: Show how technology can simplify everyday life during vacations

Claim: A network that never takes a vacation from Artificial Intelligence

Media: Television, cinema, digital platforms

Summary: NOS has launched its new summer campaign focusing on Artificial Intelligence, featuring actor José Condessa. The campaign showcases an AI agent helping with typical summer tasks, emphasizing the need for reliable internet for AI to be truly useful. It also includes a digital component encouraging collaborative storytelling with AI prompts and educational tutorials on AI literacy. Developed by agency O Escritório, the campaign started on July 20 and will be present across various media.

Campaign Diaries

No Brand Diaries found.

artificial intelligence collaboration digital marketing summer campaign

Portugal

“Music brings us closer to people”: Fuzeta da Ponte and the formula behind Nos Alive

Brand: Nos

Campaign: If it is important to you, it is important to us

Source: https://meiosepublicidade.pt/2026/07/17/a-musica-aproxima-nos-das-pessoas-fuzeta-da-ponte-e-a-formula-por-tras-do-nos-alive

Goal: Strengthen brand association with music

Claim: If it is important to you, it is important to us

Media: Social media, onsite activations, telco infrastructure

Summary: The article discusses Nos's long-standing sponsorship of the Nos Alive music festival, highlighting their extensive telecom infrastructure investments and their commitment to connecting people through music. The brand's campaign emphasizes the importance of music in their identity and aims to reinforce their association with this cultural event.

Campaign Diaries

No Brand Diaries found.

brand campaign music festival Nos Alive telecommunications