Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Encounters that Leave a Mark

Brand: Nos

Campaign: NOS Canta a Outro & Não ao Mesmo

Source: https://www.imagensdemarca.pt/artigo/encontros-que-deixam-marca/

Goal: To connect artists and audiences and strengthen the relationship with Portuguese music.

Summary: The article discusses various initiatives that connect brands, territories, and people in Portugal, including a literary tourism project in Óbidos, NOS's music reinterpretation project, Lidl's pet food campaign and charity initiative, Worten's training campus for commercial strategy development, and consumer behavior changes regarding savings and loyalty programs.

Sweden

The Book Fair Launches Flippra to Unite Games and Literature

Brand: Bokmässan

Campaign: Flippra

Source: https://www.resume.se/marknadsforing/kampanj/spel-moter-litteratur-nar-bokmassan-lanserar-flippra/

Goal: To bridge the gap between literature and gaming.

Claim: Flippra is a kind of Tinder for storytelling.

Media: Digital platforms, social media

Summary: Bokmässan is launching Flippra, a digital service that connects literature and gaming by matching books and games based on themes and narratives. The initiative aims to engage new audiences with reading and encourage literature lovers to explore storytelling in video games. The campaign features contributions from creators in the gaming community.

cultural exchange gaming literature storytelling