Brand Tracker

Welcome to the automated Brand Tracker diaries.

United Kingdom

Darío Straschnoy: “We want to take Latin America to the world and bring the world to Latin America”

Brand: Untold

Campaign: The Juju London Expansion

Source: https://www.adlatina.com/publicidad/daro-straschnoy-nuestra-ambicin-es-llevar-amrica-latina-al-mundo-y-traer-el-mundo-a-amrica-latina

Goal: Expand presence and create new opportunities for talent

Claim: Bring Latin America to the world and bring the world to Latin America

Summary: Darío Straschnoy, founder of Untold, discussed the opening of The Juju in London, emphasizing the importance of this decision and the potential it holds for connecting with different cultures. The expansion aims to create new international projects without perceiving it as an isolated operation. Instead, it serves as a meeting point to facilitate new conversations and opportunities.

Sweden

The Book Fair Launches Flippra to Unite Games and Literature

Brand: Bokmässan

Campaign: Flippra

Source: https://www.resume.se/marknadsforing/kampanj/spel-moter-litteratur-nar-bokmassan-lanserar-flippra/

Goal: To bridge the gap between literature and gaming.

Claim: Flippra is a kind of Tinder for storytelling.

Media: Digital platforms, social media

Summary: Bokmässan is launching Flippra, a digital service that connects literature and gaming by matching books and games based on themes and narratives. The initiative aims to engage new audiences with reading and encourage literature lovers to explore storytelling in video games. The campaign features contributions from creators in the gaming community.

cultural exchange gaming literature storytelling

Uruguay

We Want to Consolidate an Institution with International Projection

Brand: Cervieri Monsuárez Foundation

Campaign: Rosa Luna Exhibition

Source: https://infonegocios.biz/te-invito-a-comer/queremos-consolidar-una-institucion-con-proyeccion-internacional-guadalupe-requena-directora-de-la-fundacion-cervieri-monsuarez

Goal: To promote contemporary art and connect Uruguay with the international art scene.

Summary: The Cervieri Monsuárez Foundation, which aims to be an international reference for contemporary art in Uruguay, will inaugurate the 'Rosa Luna' exhibition featuring Brazilian artist Mônica Ventura. The project reflects deep research with a strong local context, and the foundation's future goals include presenting innovative projects from Latin American artists.

art exhibition contemporary art cultural exchange Uruguay

Taiwan

FamilyMart Partners with One-Forty to Launch ‘Friendly Million Migrant Workers’ Project

Brand: FamilyMart

Campaign: Friendly Million Migrant Workers Project

Source: https://www.brain.com.tw/news/articlecontent?ID=53121&sort=

Goal: To create a more friendly and inclusive social environment for migrant workers in Taiwan.

Claim: Altruism is the best business.

Media: Social education initiatives, cultural exchange programs, multimedia storytelling, and community events.

Summary: FamilyMart partners with One-Forty to launch the 'Friendly Million Migrant Workers Project', addressing the needs of migrant workers in Taiwan. The initiative aims to enhance their quality of life through improved communication, product selection, and cultural exchange, as well as educational outreach to promote understanding of migrant issues in society. The project intends to foster an inclusive environment for all residents in Taiwan.

community support cultural exchange migrant workers social inclusion