Brand Tracker

Welcome to the automated Brand Tracker diaries.

Australia

This Ad Imagines What Australia Would Be Like Without Migrant Workers

Brand: Australian Hotels Association

Campaign: What Would Australia Be Like Without Migrant Workers

Source: https://www.marketingdirecto.com/creacion/campanas-de-marketing/spot-viral-imagina-seria-cotidianeidad-dia-dia-australia-trabajadores-migrantes

Goal: To highlight the importance of migrant workers in various sectors

Media: Television, Social Media

Summary: The advertisement compellingly imagines the immediate consequences of the absence of migrant labor in Australia, depicting a chaotic and humorous scenario where essential services like hospitality, agriculture, and healthcare collapse without migrant workers. It uses absurd and darkly comedic scenes to illustrate the disruption to daily life caused by this labor shortage.

Taiwan

FamilyMart Partners with One-Forty to Launch ‘Friendly Million Migrant Workers’ Project

Brand: FamilyMart

Campaign: Friendly Million Migrant Workers Project

Source: https://www.brain.com.tw/news/articlecontent?ID=53121&sort=

Goal: To create a more friendly and inclusive social environment for migrant workers in Taiwan.

Claim: Altruism is the best business.

Media: Social education initiatives, cultural exchange programs, multimedia storytelling, and community events.

Summary: FamilyMart partners with One-Forty to launch the 'Friendly Million Migrant Workers Project', addressing the needs of migrant workers in Taiwan. The initiative aims to enhance their quality of life through improved communication, product selection, and cultural exchange, as well as educational outreach to promote understanding of migrant issues in society. The project intends to foster an inclusive environment for all residents in Taiwan.

community support cultural exchange migrant workers social inclusion