Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

The professional internship is just the beginning

Brand: PESSOAS 2030

Campaign: Professional Internships Awareness Campaign

Source: https://www.imagensdemarca.pt/artigo/o-estagio-profissional-e-so-o-comeco-pessoas-2030-da-voz-a-historias-de-quem-deu-os-primeiros-passos-na-carreira/

Goal: To promote professional internships and their impact on entering or returning to the job market.

Claim: Professional internships are just the beginning.

Media: Television, radio, social media

Summary: The PESSOAS 2030 initiative, in collaboration with the Institute of Employment and Vocational Training (IEFP), has launched a communication campaign to promote professional internships in the Northern, Central, and Alentejo regions of Portugal. The campaign, themed 'Professional internships are just the beginning,' focuses on personal stories from beneficiaries to highlight the real-world experience gained, skills development, and career progress made through these internships. It aims to enhance visibility for professional internships and their role in helping individuals find employment opportunities.

Taiwan

FamilyMart Partners with One-Forty to Launch ‘Friendly Million Migrant Workers’ Project

Brand: FamilyMart

Campaign: Friendly Million Migrant Workers Project

Source: https://www.brain.com.tw/news/articlecontent?ID=53121&sort=

Goal: To create a more friendly and inclusive social environment for migrant workers in Taiwan.

Claim: Altruism is the best business.

Media: Social education initiatives, cultural exchange programs, multimedia storytelling, and community events.

Summary: FamilyMart partners with One-Forty to launch the 'Friendly Million Migrant Workers Project', addressing the needs of migrant workers in Taiwan. The initiative aims to enhance their quality of life through improved communication, product selection, and cultural exchange, as well as educational outreach to promote understanding of migrant issues in society. The project intends to foster an inclusive environment for all residents in Taiwan.

community support cultural exchange migrant workers social inclusion