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FamilyMart Partners with One-Forty to Launch ‘Friendly Million Migrant Workers’ Project
Source: https://www.brain.com.tw/news/articlecontent?ID=53121&sort=
Goal: To create a more friendly and inclusive social environment for migrant workers in Taiwan.
Claim: Altruism is the best business.
Media: Social education initiatives, cultural exchange programs, multimedia storytelling, and community events.
Summary: FamilyMart partners with One-Forty to launch the 'Friendly Million Migrant Workers Project', addressing the needs of migrant workers in Taiwan. The initiative aims to enhance their quality of life through improved communication, product selection, and cultural exchange, as well as educational outreach to promote understanding of migrant issues in society. The project intends to foster an inclusive environment for all residents in Taiwan.
